2013 Subaru Impreza Premium Sedan 4-door 2.0l on 2040-cars

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Just add power | 2017 Subaru Impreza First Drive

The phrase "all new" gets bandied about way more than it should in the automotive world. Depending on how lenient an automaker's marketing department is feeling at the time, refreshed fascias and a reshuffling of trim levels might earn a tired vehicle the all-new appellation. That's not what Subaru has done with its reborn Impreza compact. Everything from its wheels to its windows has been completely redesigned for 2017. With one glaring exception, the 2017 Subaru Impreza has benefited immensely from its rebirth. The chassis is stiffer, the steering is better, and the interior is larger than before. Like on most Subarus, standard all-wheel drive remains a key selling point. The only thing that's missing is more power. Subaru has gotten guff over the years for its exterior design, with vehicles being called everything from ugly (Baja) to odd (B9 Tribeca). The 2017 Impreza doesn't fit those descriptions. There's just enough surfacing pressed into its bodysides to attract the eye, and the burly flared-shoulder fenders add a muscular stance. Dead-on, the Impreza's face is a bit too nondescript – if it didn't wear a Subaru badge, you'd be forgiven for mistaking it for a Honda or Toyota – but it's not unattractive. The bug eyes of Imprezas past are now nothing more than a historical footnote. The Impreza is again available as either a sedan or, for $500 more, a hatchback. The trunk of the sedan measures 12.3 cubic feet. Obviously, the hatch offers more utility than the sedan, with 20.8 cubic feet of space behind the rear seats and a maximum of 55.3 cubes with the seats folded. That's more than the VW Golf's 52.7 and way more than the new Honda Civic hatchback's maximum of 46.2. The first thing we noticed from the driver's seat is how easy it is to see out of the 2017 Impreza. Visibility is excellent in every direction, and all that glass means the cabin feels light and airy. Large, easy-to-read speedometer and tachometer gauges sit front and center, but the rest of the information needed for the task of driving is spread across three different LCD screens. The first sits between the two gauges, and the second is atop the center stack. The third screen is the largest, measuring 6.5 inches on base 2.0i models and 8.0 inches in Sport and Limited trims.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru breaks all-time sales record well before year end

In case you needed a reminder, Subaru is hot. The Japanese all-wheel-drive specialist is doing so well that it broke its 12-month sales record in just 11 months. That's great, but even more impressive is that this is the company's seventh successive record-breaking year and its eighth year of overall growth. Through November, the bulk of Subaru's sales came from its strong crossover lineup – the Forester, Outback, and XV Crosstrek accounted for 350,000 of the company's 513,000-plus sales. As for the Impreza, Legacy, and high-performance WRX/STI, there were also "significant year-to-date increases," according the company's official release. You can expect a full report on not only Subaru's November and year-to-date numbers, but the entire industry's sales figures, in our latest installment of By The Numbers. Stay tuned. Related Video: SUBARU OF AMERICA BREAKS ALL-TIME SALES RECORD AHEAD OF NOVEMBER SALES REPORTING Cherry Hill, N.J. - Subaru of America, Inc. has reported it has broken its previous yearly sales record with a month of the year still remaining. Sales for 2015 have now surpassed the previous annual sales record of 513,693 vehicles set in 2014 and mark the company's eighth year of sales growth and seventh successive sales record. Sales in 2015 have been driven by the Forester, Outback and Crosstrek carlines. Combined, the three crossover vehicles now retail over 350,000 units per year. Subaru sedans; Legacy, Impreza and WRX/STI, have also seen significant year-to-date increases. Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. said; "We are delighted to be celebrating yet another record. Our continued growth is built on strong products and outstanding retailers providing a great customer experience. We thank all of our retailers for their continued commitment in making these record-breaking sales possible. Given consumer demand for our products, we expect a strong close of 2015." Full month and year-to-date sales figures for November 2015 will be released on December 1. About Subaru of America, Inc. Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 620 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc.