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Subaru Viziv Future Concept conceptualizes the future

Well, here's a rugged little thing. It's the latest in Subaru's Viziv series of concepts, unimaginatively called the Viziv Future Concept. But never mind the name, what we have here is a forward-thinking SUV that packs a new hybrid powertrain, downsized turbo engine, and reworked version of Subaru's Symmetrical All-Wheel Drive. That said, there's little to learn about these reworked systems, with Subaru's own press blast saying a whole lot of nothing about the new technologies found within the Viziv. Only the updated AWD system gets an explanation, with Subaru saying the "propeller shaft has been eliminated by mounting the single motor concentrically on the rear axle in a compact layout. In addition to AWD capabilities, a flat floor is realized for an expansive, comfortable interior space." What does the Viziv mean for Subaru? It's hard to say. Initially, this concept looks like a neat take on a next-generation Forester, but let's also remember that Subaru plans to re-join the three-row SUV segment soon with a proper replacement for the Tribeca. In any case, it's a tough-looking thing, and something we could easily see fitting in with Subaru's range of rugged all-rounders. Related Video: Subaru VIZIV Future Concept (world premiere) Subaru VIZIV Future Concept is a SUV-type concept model embodying the future vision of car development for "enjoyment and peace of mind" that Subaru wants to provide to customers. Along with a package of design features that motivate the owner to get out and get active, this car gives a look at next-generation technologies that will further enhance the reputation of Subaru for "enjoyment and peace of mind" in driving. Among them are the automatic driving technology resulting from the ongoing evolution of EyeSight, and the power unit combining a downsized turbo engine with a hybrid system. Subaru remains focused on providing cars that enrich the lives of customers, as the start of an exciting new chapter. The Subaru VIZIV Future Concept gives a glimpse at the future Subaru has in mind for the brand. 1. Design The design concept is "Subaru & Active Life". Giving concrete form to the Subaru Dynamic & Solid design theme, the design clearly shows the value of "enjoyment and peace of mind", while generating the urge to go out and actively discover the wide world. Exterior The body as a three-dimensional solid form is given a clear polished surface enhancing the impression of high density and sturdiness.

Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.