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Subaru teases Viziv concept ahead of Geneva

Subaru will be stocking its display at the Geneva Motor Show next month: The European debut of the Subaru Forester joins the world premiere of a diesel Outback with Lineartronic CVT and a display called Subaru 360 that showcases the "brand's history and future vision."
The genuine future-speak, however, is intended to be conveyed by the Viziv concept (click the image above to enlarge). This name "Viziv" is culled from the phrase "Vision for Innovation," and the "future-generation crossover" that bears the 25th-century name has been designed to be an embodiment of "enjoyment and peace of mind."
That's quite a holistic burden for just one crossover. In the more mundane world, the Viziv will suggest Subaru's new design and technology directions. Subaru has created a mini-site for the concept that will be updated during the show, but for now, it just lets us know that March 5 will be "the start of something exciting."

Subaru is America's third most off-roaded brand

When you think of iconic off-road brands, where does Subaru fall on your radar? Somewhere in the middle? Perhaps near the bottom? Don't worry, you're not alone. Until recently spending some time in Bend, OR, where we drove the all-new 2015 Subaru Outback, we never really pegged the Japanese automaker to be a highly lauded brand among off-road enthusiasts, despite many of the company's products actually being quite capable when the going gets rough.
But the data says we're wrong. According to a 2013 J.D. Power study, Subaru vehicles have some of the highest use off road compared to other brands - of course "off road" here just means anything not on a paved road, so even gravel trails and tame two-tracks count in these statistics. Nearly 29.5 percent of its cars are used on trails and dirt roads, with only the Ram and Jeep brands besting that statistic, at 30.2 and 31.0 percent, respectively. Said another way, Subaru sold 424,683 vehicles in the US in 2013, meaning that some 125,281 saw off-road use. Mainstream brands like GMC, Ford and Chevrolet all trail Subaru, and even Land Rover comes in at less than 20 percent.
Some 34.7 percent of Outbacks are taken off paved roads, according to J.D. Power data.

2014 Subaru Forester XT

Power Doesn't Come Cheap
When Subaru first offered a turbocharged Forester XT model to US customers for the 2004 model year, the shoe-shaped second-gen model fell into a ready-made competitive set of small, V6-powered crossovers and SUVs. The XT might have been more of a raucous shopping-trip companion than, say, a Ford Escape V6, but the basics of the cars offered a clear differentiation from the naturally aspirated, four-cylinder models found just a bit downmarket. Here in 2013, the V6 breed of crossover in this size class is all but extinct, and turbocharged four-cylinders with the power to compete with the XT are not thick on the ground.
In many ways, the comparative analysis gets most interesting when you start looking around for CUVs to match up with the all-boxes-ticked Forester XT Touring that we had as a tester for a recent week. The top of the line Touring trim means that the Forester comes with features like 10-way power seats, leather, navigation, a Harmon Kardon sound system with HD radio, Bluetooth and more. In fact, our Forester also had the only option package available on the XT Touring; one that included keyless access, HID headlights and Subaru's EyeSight system (adaptive cruise, lane departure warning and pre-collision braking).