2010 Subaru Impreza 2.5i Premium Wagon 4-door 2.5l on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru provides first glimpse at upcoming Forester STI

Have you been patiently awaiting an STI version of the Subaru Forester? Your wait may be over soon, good friend, as teaser images of just such a vehicle have surfaced online.
Set to debut on November 25, the 2015 Subaru Forester STI will reportedly feature more aggressive aero and cooling, upgraded rolling stock and brakes, and Subaru Tecnica International's signature bright-blue paint and red accents.
What we don't know is what will provide the motivation. There's a pretty big gap at present between the 250 horsepower offered in the top-of-the-line Forester 2.0XT and the 305-hp WRX STI, and we don't know where along the spectrum the Forester STI might fall. Nor do we know, for that matter, if it'll be offered Stateside. But we're looking forward to finding out.

2016 Subaru WRX: Is this successor worthy of the crown?

I was leasing a 2012 Subaru WRX, a car I had wanted since forever. When the lease was up, I decided to trade it in and get another WRX, a 2016 model. Now that I've put over 7,500 miles on the new one, I can offer a fair comparison of the previous-generation model and newest model. While the basic DNA is the same – turbocharged boxer engine + symmetrical all-wheel drive – these cars look and feel rather different. Exterior The prior model WRX ran from 2008 to 2014. In 2011, though, Subaru upped the ante by giving its rally-inspired baby a widebody look similar to the STI variant. The WRX was offered as either a sedan or a hatchback. I opted for the hatchback version because of the extra cargo space, and I felt it looked better than the sedan. I loved the look of this car, especially in the classic World Rally Blue paint. The flared fenders, hood scoop, and quad exhaust tips made for one aggressive-looking machine. It definitely stood out from the crowd. The new model, on the other hand, introduced in 2015, is only offered as a sedan. It blends into the crowd for the most part, but I think the front end looks great and the side profile looks sleek. At the rear, Subaru did a nice job with the stainless steel exhaust tips versus the old model's unfinished tips, but the taillight design is nothing special. The low-profile trunk spoiler is a nice touch. The 18" wheels on the Premium and Limited models look sharp, though they're a bit on the heavy side. Interior The previous generation WRX was criticized for its spartan interior, but I didn't mind it. I liked the simplicity. Everything was easy to use, whereas newer cars have a bit of a learning curve with infotainment systems and whatnot. The red stitching and WRX-embroidered seats added some uniqueness to the car. The fit & finish weren't great, though. There was a rattling sound coming from the driver's side A-pillar that I had to fix. Subaru did a good job with the new model's interior. It feels more elegant than aggressive. The climate control knobs have a nice feel and weight to them, and the steering wheel is superb. There's a digital display on the gauges, a small screen on top of the dash, and Subaru's Starlink system for radio and phone. A back-up camera is standard and displays on the Starlink's 6.2" screen for 2016, which has been a surprisingly nice perk to have.