2007 Subaru Impreza Wrx Sti 6-speed Sedan One Owner Turbo All Stock Clean & Rare on 2040-cars

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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru WRX STI vs. Audi S3 in compact AWD dustup

It's not every day that a Subaru and an Audi can be reasonably compared head-to-head; the two brands tend not to compete directly in their respective segments. However, the latest WRX STI and the S3 Sedan offer the perfect chance to find out if the working-class Scooby can beat its upper-crust competitor.
The UK's Auto Express gets behind the wheel of these two all-wheel drive performance sedans, or saloons as the Brits call them. Across the pond, both of them are rated at an identical 296 horsepower, but the Subaru edges out the Four Rings on torque. Like in the US, British buyers have to pay a little more to get the Audi, but it comes with a nicer interior and more brand cachet, if that means anything to you.
The video starts out with a fairly standard road test comparing the two of them back-to-back - all fairly subjective. But then Auto Express takes the trip to the drag strip, and the results there are much more conclusive. There's a definite winner when they cross the line, but you have to scroll down to see which of these turbocharged models with rallying heritage wins out.