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Honda, Subaru airlifting parts to bypass port labor diputes

It should be abundantly obvious that a vital element in building cars is actually having the components on hand to assemble them. A labor dispute on the West Coast between the International Longshore and Warehouse Union and management is not making that quite so easy for some Japanese automakers. Work slowdowns at the ports have pushed Honda and Subaru parent Fuji Heavy Industries into flying some parts into the country. The two automakers began shipping by airplane late last month to avoid production delays, according to Bloomberg, but it has been an expensive solution. Subaru's chief financial officer said the decision cost around $60 million more per month than sending components by cargo ship. They aren't the only companies dealing with the problem, either. Toyota reportedly stopped overtime assembly at some of its factories here because of the delays in getting parts, according to Bloomberg. The dockworkers have been negotiating on a new contract since May 2014, and the current offer on the table to them has offered a 3 percent raise, according to Bloomberg. Although, the union is reportedly considering another slowdown at 29 ports along the West Coast in the coming days. News Source: BloombergImage Credit: Nick Ut / AP Photo Auto News UAW/Unions Honda Subaru Toyota shipping port labor dispute

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Strange iPhone discovered in guy's Subaru sparks internet mystery

Things can get pretty crazy on the internet, and even the smallest thing can catch people's attention and blow up in an instant. A lot of it is totally bogus or blatant attention seeking, but that's what makes the internet great. Well, that and cat videos. Recently, a story popped up on the internet that is both cool and real. It's the story of a mysterious iPhone, some pro-tier internet detective-ing, and the Takata airbag recall. The story started innocently enough. A guy named Alex Tom took his trusty '09 Subaru Forester into the shop to replace a faulty passenger side airbag under the Takata recall. When he picked the car up, there was a white iPhone 4s sitting on his dashboard. Thing is, the phone wasn't his. The phone was stone dead, but took a charge and booted right up. To complicate matters, it was locked and stuck in airplane mode. When he asked the shop about it, they said they found it behind the dash under the airbag. So now he had a mysterious phone that he couldn't get into to identify. So, like any modern tech-savvy individual, he turned to the internet for help. He posted a picture of the phone on Facebook along with a message asking for help tracking down its owner. What followed was a long, rambling, often hilarious collection of facetious advice, earnest help, photoshops, dumb memes, weird off-topic screeds, and everything else you might expect in a comments thread. Eventually, after getting a name from the phone and enlisting the help of an online dating site, the owner was found and the mystery solved! I'm not going to spoil the ending for you here, because you really need to read the whole saga for yourself. Lets just say that our man Alex had the answer with him all along, and the real treasure was the friends they made along the way. Related Video News Source: The Huffington Post Auto News Humor Subaru iphone Takata airbag recall mystery