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Subaru launches STI-tuned Forester tS in Japan

Subaru Tecnica International, better known by its initials, STI, has finally unveiled its work at tuning the Forester into a higher performance machine. Unfortunately while tweaks to the suspension and styling are plentiful, it's not clear how much acceleration is going to improve from just a few minor upgrades to the powertrain. All of the tS models come with a turbocharged, 2.0-liter four-cylinder and continuously variable transmission. STI fits new software to control the engine and gearbox, plus a cooler for the CVT, but Subaru doesn't say what effect this has on overall performance. The Sport Sharp driving mode has also been also retuned in the SI-Drive system. However, the Forester tS should definitely be a better handler with a 0.6-inch (15-mm) drop for the suspension and STI parts for the strut tower brace and rear subframe support. The upgrade to forged 19-inch wheels from BBS and commensurately larger tires should help the CUV stick to the road better, too, and Brembo ventilated brake discs front and rear can bring things to a halt. On the outside, the Forester tS wears some subtle updates with a cherry-red pinstripe running around the front grille and rear bumper. STI also fits a new front and rear spoiler, plus black mirrors provide a little contrast on each side. Inside, there are some new seats up front with a mix of black leather and Ultrasuede with red stitching and matching door panels. We were hoping Subaru might let STI go wild on the Forester to create a higher-riding take on the WRX STI, but that didn't happen. The tS goes on sale in Japan on November 25 and is limited to just 300 units. Prices ring up at 4,027,778 yen before the country's consumption tax ($34,170). Scroll down for all the details about this hotted-up crossover. STI Releases Subaru "Forester tS" in Japan Nov 25,2014 Tokyo, November 25, 2014 - Subaru Tecnica International Inc. (STI)*1 today announced the release of the Subaru "Forester tS", which goes on sale on November 25 through Subaru dealerships in Japan. With a development concept focused on creating an on-road vehicle which has a rugged styling, responsive handling performance and quality feel, the Forester tS offers an enhanced version of the driving performance the Forester provides as an SUV, delivering the ultimate in driving enjoyment and pleasure of ownership. The Forester tS benefits from its own exclusive tuning the "S# (Sport Sharp) mode" for "SI-DRIVE".

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt