2002 Subaru Impreza Wrx Sedan 4-door 2.0l on 2040-cars

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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Toyota updates 86 in Japan with this weird special edition

In their constant drive for perfection, Japanese automakers Toyota and Subaru have both announced some minor updates for their jointly produced sports car specifically for their domestic market. Both the Toyota 86 (known in these parts as the Scion FR-S) and the Subaru BRZ are getting a revised version of the electric power steering system they were designed with in the first place as well as a reworked suspension. The more intriguing news, though, is the strange restyling Toyota is offering on the 86 Style Cb edition. Ditching the aggressively angular front end of the existing model, this special edition gets rounded headlamps and an extended nose to give it a much less severe face. The Toyota 86 Style Cb is also being offered with an optional two-tone paint scheme and gets unique LED turning indicator strips, a special badge on the bulbous snout and revised interior trim. We'll chalk it up to a matter of personal taste, but as far as JDM specials go, this special edition isn't one over which we'll be terribly disappointed if it never makes it to US showrooms. We'll be sure to keep you posted if and when any of the mechanical updates make the trip across the Pacific, though. Related Video:

A closer look at the 2015 Subaru WRX

For enthusiasts, the debut of the 2015 Subaru WRX was arguably one of the more important happenings at last week's LA Auto Show. After all, the 'Rex has been one of our perennial favorite all-weather sports cars, able to offer big thrills in any clime thanks to its turbocharged engine, manual gearbox and top-notch all-wheel-drive system.
For 2015, some big changes have been made to our favorite Subie, including the removal of the hatchback body style and availability of a continuously variable transmission. Of course, there's also the new, 2.0-liter turbocharged inline four-cylinder engine, not to mention the completely revised styling.
Lots of talking points, for sure, so West Coast Editor Michael Harley chatted with Dominick Infante, national manager of product communications for Subaru USA, who promises us that this car will be the "best-handling WRX ever." As for that CVT, Infante assures us that it was "designed for a sports car" and that the company aims to change the minds of people (like us, admittedly) who have a hard time warming up to the idea of this transmission in a package like the WRX.