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Subaru ups US sales projections to 500k units
Wed, 10 Sep 2014Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.
Subaru Forester gets facelift for Japan
Thu, Oct 8 2015Subaru will introduce the updated version of the Forester for the Japanese domestic market at the Tokyo Motor Show later this month. The model benefits from a number of upgrades to the styling, interior, and equipment. It remains to be seen which, if any of these improvements will be applied to the version we get here. Most noticeable is the revised front fascia, which has been restyled to give it a "sturdier, more SUV-like appearance" thanks to a new grille, bumper, and headlights. Those lamps incorporate the company's latest EyeSight system with LED high- and low-beams that adapt to provide the optimal level of illumination according to traffic conditions. The suite of safety systems also includes lane-assist, pre-collision brake assist, blind-spot monitor, adaptive cruise control, and more. Around back the taillights have been redone as well, along with new 17- and 18-inch wheels and new body color options. Other features of the revised Forester include a new instrument panel with silver and piano-black accents, a color LCD display, and more. While mechanical changes remain limited, Subaru says it has optimized the suspension, steering, and transmission for better response. Turbocharged models also get active torque vectoring, and improved insulation promises lower NVH levels across the board. Subaru Upgrades Forester in Japan — New Safety Features include EyeSight (Ver. 3) and New Headlight Advancements — Tokyo, October 6, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced an upgraded edition of the Subaru Forester in Japan. The model will be exhibited on October 28 at the Tokyo Motor Show 2015 Press Day. The Forester has always been noted for the high degree of performance balance as an SUV. The latest upgrade advances this performance especially in the areas of design, driving enjoyment, and the utility and comfort expected of an SUV. Furthermore, the Forester's safety performance, already among the world's highest, has been bolstered by adopting the new EyeSight*1, an Advanced Safety Package*2 incorporating newly developed Adaptive Driving Beam headlights, and Subaru's first LED high & low beam lights and Steering Responsive Headlights. This comprehensive upgrade in vehicle performance has raised the Forester to a new level, as a product that will brighten the lives of more customers than ever.
Watch Higgins' mind-blowing Subaru WRX STI Isle of Man record lap in first-person
Fri, 27 Jun 2014Have you gotten sick of Subaru and the Isle of Man? Good, we'd hope not, because of all the videos we've posted so far, today's is the crown jewel. In-car, around the notoriously treacherous race track, with commentary from David Higgins himself.
It gets better, though. Overlaid with the video is the same biometric data that we showed you last week. The result is a heart-pumping, 22-minute video of the record-breaking sprint around the entirety of the Isle of Man TT circuit at a truly wild pace. Higgins commentary, meanwhile, simply adds to the experience of hurtling across the landscape. Subaru has also put together a second video, highlighting the WRX STI that was used in the lap.
You can view both of those videos, as well as a short press release from Subaru, below. Scroll down and take a look.