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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

2015 Subaru WRX teased ahead of LA debut

After bringing a seriously hot concept to the New York Auto Show earlier this year, Subaru will finally reveal the production 2015 WRX at the Los Angeles Auto Show later this month. And while we've seen spy shots of the hotter Impreza (including the winged STI variant), Subaru has now released this teaser image, showing the bulging, scooped 'Rex that's nearly ready for its world debut.
What we can see is a car that's clearly been toned down from the conceptual version - we aren't surprised, really. But it appears that the added aggressiveness over the standard Impreza will make for a pretty hot-looking little sedan. Of course, WRX models have never exactly been pretty cars, and we don't expect this one to be, either. No matter - assuming this car follows in the footsteps of WRXes past, it should still be plenty good.
Subaru hasn't released any details about the WRX as of this writing, but again, we don't expect it to stray too much from the formula we know. Expect a turbocharged boxer engine underhood, all-wheel drive, and - hopefully - a manual transmission. Rumor has it the WRX and STI will lose their hatchback variants and go sedan-only for the 2015 model year, but we'll have to wait until the official LA debut to know that for certain. Stay tuned.

Subaru looks back on record-setting WRX STI from 2011 Isle of Man

In what we can only presume/hope is a precursor to the launch of the next-gen WRX STI, Subaru has released three videos now giving us a look back at the history of the STI-badged WRX models. In this third video, Dominick Infante, national manager of product communications at Subaru of America, got ahold of the automaker's 2011 WRX STI that broke records for the Isle of Man TT Challenge a couple of years ago.
In 2011, rally driver Mark Higgins piloted this car to a lap speed record of 115 miles per hour and a lap time record of 19:56.7 around the 37.8-mile course. The race-prepped STI, which Infante refers to as an "STI on steroids," features a beefed-up suspension, a wonderful-sounding open exhaust and the removal of the speed limiter to go with full roll cage and racing seats and harnesses.
Scroll down to see - and hear - new driving footage of this 2011 WRX STI with Infante behind the wheel as well as some race footage from 2011 - including a near-disaster Higgins averted at 150 mph. Also, be sure to check out the previous videos from Subaru for the 1998 Impreza 22B STI and a 2004 WRX STI.