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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Subaru mulling three-row utility, upscale versions of existing models

Subaru was one of few automakers whose sales actually picked up during the recent recession. But now that auto sales are back on track (and expected to hit pre-recession numbers this year), Subaru is trying to come up with new products to fill voids in its current lineup. Wards Auto had a chance to talk to Subaru's director-product manager Ken Lin, who indicated that the automaker is planning to introduce new models this year that will help it attract new buyers without alienating current ones.
The biggest void, of course, is a competitive three-row crossover, a role the Tribeca does not fill in one a very popular segment. Lin said that while there's no current plan to kill off the Tribeca, Subaru is looking at creating a larger three-row CUV with more interior space. In addition to to something big, Subaru is getting ready to bring its customers more luxury with new touring models, but does not anticipate going toe-to-toe with Mercedes-Benz or BMW.
By the end of this year, Subaru will be introducing a new hybrid model, although we don't yet know on which model it will be based. What we do seem to know is that the car will get its power from a nickel metal hydride battery rather than a more modern lithium-ion pack for the sake of simplicity. Finally, Lin mentioned a new product being brought into the sports car segment, but while the article takes this as a hint toward a possible BRZ Turbo, it could also be a reference to the next generation of the WRX and WRX STI.

What grownups drive (fast) | 2017 Subaru Forester 2.0XT Touring Review

If you look at the 2017 Forester XT Touring and don't notice the changes compared to the 2016 model, we won't blame you. They're subtle. The naturally aspirated models get a new front bumper that matches the surrounding body color, but the turbo model we drove still has the black gap in the middle. The grille gives up the wide mesh look for a pattern that subtly accentuates the Pleiades badge. Look into the updated Forester's eyes, though, and you might see a new spark of beauty, with a redesign that prominently features a surrounding strip of LEDs. There's also a new color; our test vehicle came in the new-for-2017 Sepia Bronze Metallic paint, a tasteful brown(-ish) that might let you get away with going longer between washes. On the inside, this Forester had the new Saddle Brown leather interior exclusive to the Touring trim. It's the rich sort of brown that reminds one of a rustic but well-appointed hunting lodge, where one would expect to catch a whiff of pipe tobacco and whiskey. It just smelled like a normal car, though, at least before we got in it. Touring spec also offers up a heated steering wheel and seats, the automotive equivalent to a chair in front of the fireplace. Most touch points are attended to with sturdy-feeling materials, and the most important one – the wheel­ – feels grippy and comfortable without being overwrought. The front seats are firm but comfortable, with an upright seating position. They're a bit reminiscent of those moderately expensive high-back office chairs, except in this case, the office rolls around with the seat. Sitting behind them isn't bad, either, as they're shaped in a way that carves out extra room for the knees. The door openings are large enough to make ingress and egress an easy task, which is a merciful thing, especially when wrestling a car seat into the back. As for our own rear-facing kid carrier, it fits in the Forester just fine, but, when clipped in the passenger side, means the front occupant is just one click closer to the dash than they'd be ideally. Their knees won't be crunched into the glove box, though (that's a position some of us have learned to live with in other cars with a rear-facing car seat installed). The view from the driver's seat is exceptional. Tall, wide windows let you keep track of everything that's going on around you. They also bring in a lot of light, and piloting the Forester is a bit like driving a greenhouse on wheels.