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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Mazda Turnpike in Japan shut down for racing

The people behind Motorhead Magazine in Japan clearly have some friends in high places. Not only did they manage to shutdown eight kilometers of the Mazda Turnpike up the Hakone mountain, but they invited some of the country's premiere racers to take a drive up the hill. This wasn't just a Sunday cruise either. Featuring a BMW Z4 from the Super GT series, a classic Ford GT40, two flavors of Nissan GT-R and two takes on the Subaru Impreza WRX STI, these guys came ready to run. When an opportunity to let racecars challenge a curvy mountain road presents itself, you don't squander it. Thankfully, the folks at Motorhead knew that and outfitted the course with a plethora of cameras and high-quality sound equipment to capture the action. The result is nothing short of sublime. Take the video's urging to turn up your speakers for this one, and watch as these racers hit ludicrous speeds in a beautiful place never meant for them. News Source: japanmotorhead via YouTube, Jalopnik Aftermarket Motorsports BMW Ford Nissan Subaru Racing Vehicles Performance Videos ford gt40 super gt

The Mountain, the Manx, the BRZ and how I learned to love racing

Subaru Takes Us Along To Drive On The Isle of Man, And We Try Not To Ball It Up
While the mild dehydration wasn't helping me, it was probably the least of my worries.
I am not a timid driver, nor an inexperienced one. But waiting to take a lap of the stunningly dangerous, 37.7-mile Snaefell Mountain Course at the Isle of Man TT had me on tilt, no fooling. I concentrated on the task in front of me, left hand working the gear pattern on the right-hand-drive Subaru BRZ I was to pilot, while kids on bikes, fat old beer-drinking men and other members of a fast-growing throng of onlookers pointed at our group of five Subarus and nine Americans. We were moments from our 'demonstration' for the motorcycle racing-hungry crowd and I was awfully glad, at that exact moment, that I'd emptied my bladder before buckling in.