2018 Subaru Forester 2.5i Touring on 2040-cars

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Subaru mulling three-row utility, upscale versions of existing models

Subaru was one of few automakers whose sales actually picked up during the recent recession. But now that auto sales are back on track (and expected to hit pre-recession numbers this year), Subaru is trying to come up with new products to fill voids in its current lineup. Wards Auto had a chance to talk to Subaru's director-product manager Ken Lin, who indicated that the automaker is planning to introduce new models this year that will help it attract new buyers without alienating current ones.
The biggest void, of course, is a competitive three-row crossover, a role the Tribeca does not fill in one a very popular segment. Lin said that while there's no current plan to kill off the Tribeca, Subaru is looking at creating a larger three-row CUV with more interior space. In addition to to something big, Subaru is getting ready to bring its customers more luxury with new touring models, but does not anticipate going toe-to-toe with Mercedes-Benz or BMW.
By the end of this year, Subaru will be introducing a new hybrid model, although we don't yet know on which model it will be based. What we do seem to know is that the car will get its power from a nickel metal hydride battery rather than a more modern lithium-ion pack for the sake of simplicity. Finally, Lin mentioned a new product being brought into the sports car segment, but while the article takes this as a hint toward a possible BRZ Turbo, it could also be a reference to the next generation of the WRX and WRX STI.

New Subaru Legacy may be getting smaller six-cylinder and sport models

Subaru gave the next-generation, 2015 Legacy a brand new, more sophisticated platform and improved interior at the Chicago Auto Show, but the engines were carried over barely changed from the previous gen. However, if a rumor from Car and Driver turns out to be true, then the power trains may be getting upgraded as well.
A source within Subaru indicates that the aging 3.6-liter flat-six might finally be getting a replacement in favor of a smaller, more powerful six-cylinder engine, and the four-cylinder may get direct injection. Both of them would be ready for the new Legacy's mid-cycle refresh in about three years, and they would likely be shared by new Outback too.
The turbocharged, GT trim has been absent from the US-market Legacy for the last few model years, but the insider hinted that it might make a return in the coming years. The new version would use the 2.0-liter turbocharged flat-four found in the Forester and the WRX. Though like the Forester, a turbocharged Legacy would likely only be available with the CVT.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.