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Subaru hits 500,000 sales in the US in 2014, a record for the brand

Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn't end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru's seventh year of growth. Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years. Leaders at the automaker are confident about this year as well, saying, "[we] expect 2015 to also be another record year." But our favorite line in the press release announcing the feat: "The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer." Hey Subaru, you calling us fat? SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014 - Subaru sales in U.S. top 500,000 for the first time in a calendar year - 500,000th vehicle sold on December 29 - All models contributing to sales increase Cherry Hill, N.J. - Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2. The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body.

Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.

Subaru is bringing a trio of STI concepts to the Tokyo Auto Salon

The Tokyo Auto Salon is almost upon us (or our Japanese counterparts at any rate), and Subaru has no intention of sitting it out. To that end, its performance division Subaru Tecnica International is preparing a slate of new show cars for the tuner expo. Of the trio that STI has in store for the show, the only one it is showing us so far is the STI Performance Concept pictured above – and we've already seen that one. Based on the BRZ and festooned with all manner of performance upgrades (and an enticing matte blue wrap), it was presented at the New York Auto Show this past April. But there are two more that we have not seen yet. Most intriguing is the proposed XV Hybrid STI Concept, but ostensibly combines the rugged approach of the XV Crosstrek – in hybrid spec no less – with the performance upgrades we've come to expect from the WRX STI. Where STI show cars typically appear in blue, this one is slated to appear in white with orange accents and an interior in orange and beige. It still promises a slew of aero enhancements, along with an upgraded suspension. Alongside the BRZ and XV concepts will be a Levorg STI as well, based on the wagon that Subaru sells in Japan and Europe. This one'll appear in WR Blue Pearl with a sportier front end, 18-inch alloys, specific dampers, and a two-tone interior in burgundy and black. Joining the concepts at the Subaru stand will be a quartet of racing models – two based on the BRZ and two on the WRX STI. Related Video: Exhibition Outline of Tokyo Auto Salon 2016 Tokyo, December 24, 2015 – Fuji Heavy Industries Ltd. (FHI), together with Subaru Tecnica International Inc. (STI)*1, announced its exhibition at the upcoming Tokyo Auto Salon 2016 with NAPAC (Japan Car Parts and Aftermarket Promotion Association), which will be held January 15th to 17th, 2016 at the Makuhari Messe in Chiba prefecture. At the Subaru booth will be concept models such as the "STI Performance Concept" which signifies STI's core business areas, "Levorg STI Concept" and "Subaru XV Hybrid STI Concept". The "WRX STI NBR Challenge 2016", a racing car for 24 Hours Nurburgring endurance race in 2016 and the "Subaru BRZ GT300 2016" for Super GT race will also be exhibited. At the press conference on January 15th, 2016 Subaru Motorsport Activities will be announced. The special site for Subaru Auto salon (http://www.subaru.jp/tas2016/) will be opened.