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New Subaru Levorg teased ahead of Tokyo Motor Show

While we only get a sedan version of the Subaru WRX in the U.S., Japan has had a wagon version to go along with it called the Levorg. The Subaru Levorg is about to get a big update, too, since the company teased a new generation for the Tokyo Motor Show. Based on the teaser image and video, the new Levorg's styling will be evolutionary. The various creases along the side have a bit more curve to them to emphasize the bulging fenders. The lines also look similar to those of the Subaru Viziv Tourer concept shown at the Geneva Motor Show last year. The current Subaru Levorg is offered with either a 1.6-liter turbocharged flat-four or the WRX's turbocharged 2.0-liter engine. We wouldn't be surprised if those engines carry over to the new model with some minor changes. Curiously, the current model also only comes with a CVT, which will probably continue to be the only transmission option. We would be more disappointed by that if the Levorg had any chance of coming to America. That said, if there are any Subaru product planners reading, the Levorg might sell well here if it was given a small suspension lift and fender flares. Call it the Crosstrek+ or Crosstrek XL or something like that. The turbo 1.6-liter would be a nice upgrade over the naturally aspirated 2.0-liter engine. And there are probably some old WRX hatchback fans who would love the turbo 2.0-liter Levorg, provided a manual was made available.

Subaru hits 500,000 sales in the US in 2014, a record for the brand

Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn't end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru's seventh year of growth. Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years. Leaders at the automaker are confident about this year as well, saying, "[we] expect 2015 to also be another record year." But our favorite line in the press release announcing the feat: "The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer." Hey Subaru, you calling us fat? SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014 - Subaru sales in U.S. top 500,000 for the first time in a calendar year - 500,000th vehicle sold on December 29 - All models contributing to sales increase Cherry Hill, N.J. - Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2. The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.