2011 Subaru Forester X Premium Wagon 4-door 2.5l All Weather Package on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Mazda, Mitsubishi, and Subaru expand global Takata recalls by 715k [UPDATE]

UPDATE: Subaru of America spokesperson Michael McHale tells Autoblog that the company is recalling 78,000 Imprezas from the 2004 and 2005 model years in the US. This is a national expansion of the company's previous regional recall for the Impreza. The Takata airbag inflator recall just keeps growing. The latest expansion encompasses 715,000 vehicles from Mazda, Mitsubishi, and Subaru. Many of the affected models are in Japan. The largest expansion from these three automakers comes from Mitsubishi. According to Reuters, the company is adding 100,000 vehicles in Japan and 412,000 outside of the country without identifying any specific regions. Mazda is issuing safety campaigns for 112,000 vehicles in Japan, and some of these include models that the company produces there for Mitsubishi and Nissan, according to Reuters. In statement to Autoblog (embedded below), Mazda said that it is still evaluating the situation in terms of a possible effect on the US. Finally, Subaru is calling in 91,000 Imprezas in Japan. At this time, it isn't clear whether Mitsubishi's or Subaru's expansions affect the United States, but Autoblog has reached out to them for more information. According to research by the National Highway Traffic Safety Administration, exposure to moisture can cause the propellant in these inflators to ignite too quickly and cause these dangerous ruptures. Takata has also been investigating the problem. Related Video: Mazda statement "We are aware of the NHTSA/Takata announcement, and are evaluating the effects of it on Mazda. As soon as we have had a chance to fully evaluate the situation – number of vehicles affected, age of those vehicles, where they're located, etc. – we will be able to share those details."

2015 Subaru Forester tS Quick Spin

When Subaru invited me to Japan and the famed Suzuka racing circuit to drive its BRZ tS, there was more on the menu than sporting coupes. The STI buffet also included the Subaru Forester tS. If you caught my BRZ tS review, the Forester follows the same idea: modified for better, more precise handling but without any increase in power. As I shared in the first tS review, and with Subaru's news at the New York Auto Show, the company plans to increase the awareness of Subaru Tecnica International – STI – over the next five years. In the case of the BRZ tS, a similarly-conceived car is coming to the US in the next few years. Such is not the story with the Forester tS. The JDM-only product was on hand to drive as further proof of what STI can do, but not as a preview to an upcoming model for sale in America. Subaru execs wouldn't go so far as to rule the idea out completely, but there was plenty of wink-nudging admitting the limited market for something like the Forester tS over here. Firmly ensconced in the "forbidden fruit" category, then, I still thought it'd be fun to report on the hot-ish, wagon-ish Forester. This one's for the other car nerds like me. Driving Notes So, what's new on this tS? Basically STI made the Forester stickier and less prone to roll under high cornering load. The same type of flexible tower brace previously found under the hood of the WRX is used here, and "flexible draw stiffeners" connect the body to the front and rear subframes for added body stiffness. The braces incorporate a very strong coil spring, and add lateral stiffness with enough give to allow the tires to stay in perfect contact with the road surface. The tires in question are 245-section Bridgestones, riding on attractive 19-inch STI wheels, both increases from the 225-section tires and 18-inch wheels that come standard in the US on the Forester 2.0XT model. The tS also has a more-powerful Brembo braking package; handy when hauling a 3,600-pound vehicle down from straightaway speeds. Subaru benchmarked the tS versus other 'sporty' SUVs and CUVs, including out and out performance variants. (Japanese professional modesty prevented Subaru reps from naming specific names, but suffice it to say that the Germans were involved.) In terms of roll rates, yaw response, slalom time, g-force and more, the Subaru's tS package shows massive improvements versus the standard Forester, and holds up to the competitive targets too.