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Subaru is America's third most off-roaded brand

When you think of iconic off-road brands, where does Subaru fall on your radar? Somewhere in the middle? Perhaps near the bottom? Don't worry, you're not alone. Until recently spending some time in Bend, OR, where we drove the all-new 2015 Subaru Outback, we never really pegged the Japanese automaker to be a highly lauded brand among off-road enthusiasts, despite many of the company's products actually being quite capable when the going gets rough.
But the data says we're wrong. According to a 2013 J.D. Power study, Subaru vehicles have some of the highest use off road compared to other brands - of course "off road" here just means anything not on a paved road, so even gravel trails and tame two-tracks count in these statistics. Nearly 29.5 percent of its cars are used on trails and dirt roads, with only the Ram and Jeep brands besting that statistic, at 30.2 and 31.0 percent, respectively. Said another way, Subaru sold 424,683 vehicles in the US in 2013, meaning that some 125,281 saw off-road use. Mainstream brands like GMC, Ford and Chevrolet all trail Subaru, and even Land Rover comes in at less than 20 percent.
Some 34.7 percent of Outbacks are taken off paved roads, according to J.D. Power data.

Subaru Viziv-7 Concept is AWD done XXL

Subaru is an all-wheel-drive brand. Everything in its range, BRZ aside, sends its power to the road through all four wheels. But while you can get some sedans and a few high-riding wagons (ostensibly considered CUVs) from the Japanese brand, the company hasn't done an SUV since the Tribeca went out of production. That's going to change soon. The Subaru Viziv-7 SUV Concept previews such a change, and it's what happens if you stylistically embiggen the new Impreza Hatchback, raise the suspension significantly, and apply all sorts of concept car tinsel. Oh, and it looks good, based on the couple images Subaru distributed ahead of the car's LA debut. But while we can't show you finer details, we do have a good idea of what kind of vehicle is coming down the Subaru pipeline. View 14 Photos As the name suggests, the Viziv-7 has room for seven passengers spread across three rows of seats. That makes sense – Fuji Heavy Industry's Corporate Executive Vice President Takeshi Tachimori did say "the next three-row from Subaru will be the biggest Subaru vehicle ever." The wheelbase is 117.7 inches long while the overall vehicle measures 204.7 inches in length. If that sounds huge, it is – the Viziv-7's has 1.7 more space between the axles and is 0.8 inches longer than a Chevrolet Tahoe, which is only 0.6 inches wider and 2.4 inches taller. This is a big Subaru. But that's all we know for certain. Subaru hasn't mentioned anything about powertrains, or when a production version will follow. Naturally, we'll try to fill in the many blanks surrounding the Viziv-7 as soon as possible. Related Video: Related Gallery Subaru Viziv-7 SUV Concept News Source: SubaruImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog LA Auto Show Subaru SUV Videos Original Video subaru viziv-7 concept

Lincoln Aviator returns, VW ponders pickups, and Subaru Forester endures

NEW YORK – Volkswagen is taking a hard look at a pickup truck, the Lincoln Aviator is back, and you love old Subarus (we'll explain). The New York Auto Show returned last week with flair and a wide range of promising reveals. Let's break down some of the big news, plus a few things you might have missed. News: Ford is fortifying Lincoln with the Aviator SUV Views: Doing a mid-size SUV is obvious. Calling it the Aviator wasn't. I like it. Using Navigator design cues, this thing looks the part and should give Lincoln some energy and sales volume. Not playing in the midsize SUV segment has been a mistake for Ford's luxury brand, and the Aviator should fill a much-needed hole. Props to Lincoln for dusting off the Aviator name, most recently used on a rebadged Ford Explorer built in 2003-2005. It sounds classy and historic, like something from 1930s, even though it only dates to the tail end of the " Friends" era. Speaking of names, when the MKC gets a new one, Lincoln should dust off Zephyr, a moniker it actually used in the '30s and then briefly in the early 2000s. Why use the Aviator name? Jim Farley, Ford's president of global markets, said it's about reminding consumers that Ford has traditionally built strong SUVs. "I think in a way the legacy is falling in love with what we do best," he said. "We wanted to go back to our roots. We know how to do this well." Farley also said the Aviator could prove to be Lincoln's bestseller. The Aviator was well-received in New York, earning our Best in Show award and garnering cautiously optimistic reactions from some analysts. "Lincoln ran this experiment once before ... differences in the market conditions, stronger differentiation and appetite for utility vehicles may prove a different story for this Aviator," IHS analyst Stephanie Brinley said. View 19 Photos News: VW surprised the car world with the Atlas Tanoak pickup concept Views: Good move. VW should build this. The concept is based on a longer version of the Atlas platform and would take aim at the midsize truck segment. VW is using this prototype to "gauge the reactions" of automotive influencers, but make no mistake, the Tanoak is totally doable. Using Atlas bones and mechanicals punched up with rugged styling and some soft-road capability, the Tanoak would grow VW's portfolio in a smart way. The Atlas Cross Sport concept, also revealed in New York, signals that Atlas expansion is already underway.