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Subaru BRZ to get second generation, says exec

Hallelujah friends, hallelujah. One of the highest voices in Subaru's parent company, Fuji Heavy Industries, has just said that the boxer-obsessed automaker will release a second generation of the lovable BRZ.
Yasuyuki Yoshinaga, president of FHI, has summarily shot down assertions made by Tetsuya Tada, the chief engineer for the Toyota GT86. In a recent interview with an Australian publication, Tada claimed that Subaru had not decided whether it would be involved in the followup effort to the rear-drive coupe, and even speculated that the Toyota could team with BMW for a second-gen car, instead.
"If I were to be told that, I'd pass out. It's not going to be just one generation," Yoshinaga-san told Automotive News.

Subaru testing a BRZ with STI badging and a big wing

Pretty much since the introduction of the Subaru BRZ and its identical Toyota- (or Scion-) badged twin, enthusiasts have been pining for a more powerful version, preferably with an STI badge and all the performance tweaks that come with it. So far though, Subaru has only shown a turbocharged concept that's now a couple of years old, as well as a Japan-only BRZ tS by STI, which only had suspension and handling upgrades. But now, spy photos show Subaru is working on another STI-badged BRZ, and it's testing in the US. Our spy photographer caught this prototype near Subaru's office in Ann Arbor, Michigan, and it's wearing Michigan manufacturer plates. And, although Subaru taped over it, we can still clearly make out the STI badges on front and back. Despite the STI badges, we don't see any evidence that this BRZ has any kind of power adder like a turbocharger or supercharger. The front vents appear to be the same size as the current model, and there's no hood scoop to feed a possible top-mounted intercooler. The exhaust also looks roughly the same as the naturally aspirated BRZ. There are some other upgrades, though. Most noticeable is the huge rear wing, which has similar stanchions to the BRZ tS. In addition to the wing, the body is accented with the STI lip spoiler, side skirts, and rear bumper extensions available on the current BRZ. Behind the multi-spoke wheels are Brembo brakes at each corner. Based on these photos, we'd say this STI-badged BRZ is probably a track package/trim that improves the car's already excellent handling. We of course hope that there may be some horsepower upgrades under the hood. But a lack of visual changes for forced induction, and Subaru's history of reluctance regarding more powerful BRZs, has us erring on the slow side. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.