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Racey Subaru BRZ spied on New York Auto Show floor [UPDATE]

UPDATE: Subaru had the same BRZ out on the show stand this morning, so we added a full gallery. Turns out the car is called Subaru STI Performance Concept... full info available later this afternoon. Subaru is doing something very interesting with the BRZ at the New York Auto Show. Unfortunately, actual details about it are nonexistent at this point, but a user with the screenname The359 posted these two photos from the floor of the event on the FT86 Club forums, by way of an Instagram page. This BRZ appears to get a pretty thorough makeover with big, L-shaped LED running lights on the edges of the more aggressive front air dam, widened fenders and a rather nicely integrated hood bulge, which suggests the possibility of a more powerful engine underneath. The profile photo provides an even better look at the body kit, and it's practically impossible to miss the massive wing at the back that should keep the coupe sticking to the ground. In all, it bears a striking resemblance to the Subaru BRZ Concept STI that was shown at Los Angeles way back in 2011. It's not currently clear whether this is just a high performance concept to tease us, or the more powerful BRZ that many people are looking for. Regardless, the car definitely piques our interest. Related Video:

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Subaru Viziv Evolution Concept looks strangely familiar

The Tokyo Motor Show has proven to be far deeper and more interesting in 2013 than it has been in recent years, surely a trailing indicator of the revived auto industry in Japan and throughout the world. Still, we have seen a few concept cars that have been nearly 'recycled' from shows earlier in the season.
This Subaru Viziv Evolution concept is a case in point - it looks not unlike the Viziv Concept that the company hauled over to the Geneva Motor Show in March of this year. What gives?
Well, the original Viziv wrapped its sexy crossover-coupe bodywork around a powertrain composed of a 2.0-liter diesel engine and three electric motors, two of which powered the two rear wheels (another trendy hybrid setup). This new "Evolution" of the Viziv is not dissimilar from its progenitor, swapping in a small displacement gasoline-powered engine for the diesel unit. All of this is based on reports out of Tokyo, mind you, as official information on the car is scarce at the moment.