2006 Subaru Forester X L.l. Bean Edition Wagon 4-door 2.5l In White on 2040-cars

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Subaru boxers offer a different type of flat-four thrum

If there's one number you'd associate with the Subaru Impreza, surely it'd be Four. Four generations, four doors, four-wheel drive, four cylinders in a boxer configuration. But in this Japanese market promo clip, Subaru has brought in another kind of boxer: the beat boxer.
Bringing in performers Kouteisennin and Time Machine, along with beat boxers Tatsuya and Rinka, the three-minute video clip below reinterprets the spirit of the Impreza through a mix of interpretive dance and human-generated beats that's rather hard to describe and needs to be seen - and heard. So pump up the volume and click on down below to see this clever and funky video for yourself.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.