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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru brings sportier XV, Legacy and Levorg concepts to Tokyo Auto Salon

'Tis the season of the auto shows, boys and girls. We just came down from the techno-fest that was CES, we're set for the start of the Detroit Auto Show, in the UK they're holding the Autosport International racecar show, and in Japan they just opened the Tokyo Auto Salon. And true to form, Subaru was on hand with a wide assortment of tuned machinery. Aside from the competition-spec WRX and BRZ we brought you a few days ago, Subaru also spruced up some of its production models for the street. One of the most intriguing was the Levorg S that gives us an idea of what the conceptual Legacy wagon would look like in STI spec, complete with the requisite blue paint, red trim and STI badges, but also a full aero kit, 19-inch BBS wheels and carbon-fiber trim, plus an interior with bucket seats, flat-bottom rim and all the fixins. The Japanese automaker also showcased a version of the Legacy sedan dubbed Blitzen, decked out in bright red with a similarly upgraded aero kit, 19-inch alloys and a two-tone interior. The XV Crosstrek that was recently launched on this side of the Pacific as a special edition in bright yellow rolled in to the Tokyo salon in the same shade, but with upgrades similar to those on the aforementioned Levorg and Legacy show cars. The XV Sport concept wears upgraded aero, 17-inch wheels and a complementing yellow-trimmed back interior. Also on display was an even less subtle WRX S4 customized by Prova, done up in white but with an outlandish body kit, 20-inch Enkei alloys and a dropped suspension, as well as the new Forester tS.

Subaru WRX Concept hints at big performance, offers few facts

We're looking at a design statement only at this point.
Subaru has dropped the curtain on its truly attractive WRX Concept and, as previewed a few days ago, we're fast fans of the wide, low, muscular sedan. The concept car looks great, but there was a distinct lack of information being offered about the next-generation WRX that is sure to follow this concept - we're looking at a design statement only at this point.