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Subaru might build WRX hatchback after all

The 2015 Subaru WRX is awesome. Really awesome. We told you as much in our first drive of the new sedan back in December. Honestly, our only complaint about Fuji Heavy's new performance machine is that it's no longer offered as a hatchback - the new WRX is a sedan-only affair, despite the more functional five-door variant accounting for some 50 percent of sales in the car's last generation.
But there's hope on the horizon, if a report from Australia's Motoring.com is to be believed. Speaking with Masuo Takatsu, Subaru's general manager for the WRX, the company is now re-considering putting the "hatch" back in its hot hatch.
"We have received strong interest from the US, where the hatchback was 50 percent (of previous-generation WRX sales), so we're now considering," Takatsu told Motoring, noting that the United States is Subaru's main target for this car. Additionally, Takatsu said the company's decision to only offer the sedan was the result of limited engineering resources, echoing statements we've previously heard from Subaru's US arm.

Subaru Impreza Sedan Concept previews future four-door in LA

Subaru previewed the next-generation Impreza hatchback at last month's Tokyo Motor Show, and now the appropriately named Impreza Sedan Concept displays how that concept looks in four-door form. Like the five-door, Subie says the styling elements on display here point towards the company's future design direction, not to mention the next-generation Impreza sedan that'll arrive late next year. Other than some darkened trim and slight tweaks to the lower air dam, the sedan and hatch concepts are essentially identical forward of the B-pillar. They even feature the same scalloped character line down the sides. The rear shape echoes the front's angular styling and also shares the five-door's C-shaped taillights. The Impreza Sedan Concept shares a similar footprint as the 2015 Impreza four-door. The wheelbase grows by an inch, to 105.1. However, overall length drops by about the same amount to 179.3 inches. Spy shots already show the 2017 Impreza sedan testing in heavy camouflage, and rumors suggest that it rides on the company's upcoming modular platform. A direct-injected boxer engine is reportedly under the hood, as well. Scroll down for more details in Subie's press blast. Subaru "Impreza Sedan Concept" Makes World Debut at 2015 Los Angeles Auto Show Tokyo, November 19, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today unveiled the "Impreza Sedan Concept" at the 2015 Los Angeles Auto Show. The Impreza Sedan Concept is a design concept car previewing the next-generation Impreza which is to be the first one of Subaru's next-generation strategic vehicles envisioned in FHI's Mid-Term Management Vision "Prominence 2020" announced in May 2014. While positioned as an entry model in the Subaru lineup, its compact body features a blend of bold expressions of Subaru's Dynamic & Solid design elements and a quality feel beyond its class - hinting at the design direction not only of the new Impreza but of Subaru's future models as a whole. Main Features of Impreza Sedan Concept The front, sides, and rear are seamlessly joined in the Dynamic & Solid surface structure, creating a three-dimensional and solid body that is a feature of Subaru styling. The dynamism is enhanced by well-placed character lines on the compact sedan style. The design expression of "Enjoyment and Peace of Mind", the value that Subaru provides to its customers, is fully pursued within the limits of the C-segment body size.

Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.