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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru builds 3 millionth car in America

Subaru announced August 1 that its Indiana factory completed the 3 millionth American-built Subaru, a Lapis Blue Pearl Outback. The company reached the milestone July 28. Subaru has been building cars at its factory in Lafayette, IN, since 1989. The factory opened as a joint venture with Isuzu, but Subaru eventually took full ownership. Subaru first built North American Legacy sedans and wagons at the factory, followed by the Outback, Baja, and Tribeca. Subaru plans to upgrade the Indiana facility to handle increased demand. The company will double capacity from 218,000 units to 436,000 by March 2019. Subaru will add Impreza production toward the end of the year, and begin production of a three-row crossover in 2018. Related Video:

Subaru WRX hatchback back off the table

It's fair to see we're rather fond of the new Subaru WRX. That's not to say we don't have a number of issues with the budget sports sedan, though. Foremost among those complaints is that it's short exactly one door. Yes, the sedan-only WRX is just fine, but we'd be lying if we said we weren't missing the long-roofed, five-door model of years past. More pressing than our sentimentality, though, is the business case for a WRX wagon - half of the 2013 WRX and STI models sold had five doors. As a general rule, ignoring half of your former customers isn't the best strategy for long-term success. There was some hope, as recently as a few weeks ago, though, that Subaru would right this wrong and offer a real, five-door WRX. An Australian reporter managed to corner project manager Masuo Takatsu, who said strong interest from the US meant that the Subaru mothership was considering a WRX with a hatch rather than a trunk. Sadly, that doesn't seem to be the case, as Subaru USA is dashing any and all hope of a second body style. According to Motor Trend, the company's US arm reached out to Japan and, despite the statements made by Takatsu, confirmed that there were no plans for a WRX wagon. Sigh...