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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru WRX and STI meet at the dyno with interesting results

Road and Track recently put the 2015 Subaru WRX and the 2015 WRX STI through a battery of dyno tests to find out not only how much difference there is between their two engines, but what kind of differences there are. The WRX gets the company's new FA20 2.0-liter boxer four-cylinder engine with features like a twin-scroll turbocharger, direct injection and variable valve timing on its two cams. The WRX STI stands pat with the older EJ-Series motor, meaning a 2.5-liter boxer four-cylinder with port fuel injection and carryover turbo lag. Subaru pegs the $26,295 WRX at 268 horsepower, 258 pound-feet of torque and an "extremely conservative" 0-60 mile per hour time of 5.4 seconds. The $34,495 STI clocks in at 305 hp and 290 lb-ft with a 0-60 mph time of 5.1 seconds. Ok, fight.
R&T's dyno runs sussed power numbers at the wheel of 223 hp and 245 lb-ft for the WRX, 247 hp and 243 lb-ft for the STI, then went on to demonstrate in numbers what everyone knew: that the WRX consistently puts out more of its torque earlier than the STI and achieves full boost almost three seconds quicker. On the other hand, on the track, the STI was also shown to have a conservative official 0-60 mph time, stopping the timer at 4.8 seconds compared to the WRX's 5.2 seconds.
The mag says it has comprehensive results coming from its "complete battery of tests," but for now, you can scrutinize their dyno charts and let the battle continue about which one you'd rather put your money down for.

Honda, Subaru airlifting parts to bypass port labor diputes

It should be abundantly obvious that a vital element in building cars is actually having the components on hand to assemble them. A labor dispute on the West Coast between the International Longshore and Warehouse Union and management is not making that quite so easy for some Japanese automakers. Work slowdowns at the ports have pushed Honda and Subaru parent Fuji Heavy Industries into flying some parts into the country. The two automakers began shipping by airplane late last month to avoid production delays, according to Bloomberg, but it has been an expensive solution. Subaru's chief financial officer said the decision cost around $60 million more per month than sending components by cargo ship. They aren't the only companies dealing with the problem, either. Toyota reportedly stopped overtime assembly at some of its factories here because of the delays in getting parts, according to Bloomberg. The dockworkers have been negotiating on a new contract since May 2014, and the current offer on the table to them has offered a 3 percent raise, according to Bloomberg. Although, the union is reportedly considering another slowdown at 29 ports along the West Coast in the coming days. News Source: BloombergImage Credit: Nick Ut / AP Photo Auto News UAW/Unions Honda Subaru Toyota shipping port labor dispute