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If your TV rats you out, what about your car?

Vizio, the TV manufacturer, recently had to pay a $2.2-million fine to the FTC recently because it was discovered that its sets were collecting data about viewers' watching habits and then using the information for its own benefit. Last year, it was revealed the Samsung smart TVs were busy listening to what was being said, even if the conversations in question had absolutely nothing with switching the channel away from the Matt LeBlanc Top Gear. Nowadays, auto manufacturers seem to be tripping over each other pointing out that they offer Apple CarPlay and Google Android Auto. And more recent phenomenon are announcements—from companies including Ford and Hyundai—that they are offering Amazon Alexa capabilities. You talk. It listens. In late January, General Motors said it is releasing a next-generation infotainment software development kit (NGI SDK) to software developers to write apps for GM cars. The NGI SDK includes native Application Program Interfaces (APIs) that allow access to expected things - like oil life and tire pressure and whether lightbulbs are burned out - but unexpected things, as well. Like the presence of passengers in the vehicle. When your TV set is ratting you out, isn't it likely that your car will? In making the announcement of the NGI SDK, GM pointed out that it has the largest connected fleet on the road, some 12-million vehicles. The company also noted: "From 2015 to 2016, GM has seen data usage by customers increase nearly 200 percent. Mobile app use for GM vehicles also hit an all-time high in 2016, with more than 225 million interactions." Is it not plausible that they know more those interactions than simply the number of them? GM's privacy agreement is like most privacy policies, which boils down to: You use it (the device, software, etc.), you potentially give up a portion of your privacy. While on the subject of apps, coincident with this year's CES, Subaru announced that it has added eight cloud-based apps to the STARLINK multimedia system in the 2017 Impreza. Some are familiar, like Yelp. Some are a bit narrow in focus, like eBird, which was developed by the Cornell Lab of Ornithology for birdwatchers. And one ought to give a bit of pause: RightTrack. According to Subaru, "RightTrack Test Drive from Liberty Mutual Insurance monitors driving habits and provides customers with tips on driving safer to help lower their insurance rates and improve their safe driving skills." Or said more simply: You drive. It watches.

2015 Subaru WRX caught testing in US on Mulholland

In April, we got our first glimpse at the 2015 2015 Subaru WRX - the car was caught in STI form in photos and in motion running around Germany's infamous Nürburgring. That's all well and good, but obviously Subaru will sell a good number of the hotter Impreza models here in the United States, and thus, it's nice to now see a video of the next WRX testing out in California, albeit in what looks to be non-STI form.
Originally posted on the Subaru Owners Club website, this video comes from YouTube user 31200MulhollandHwy. And that's quite appropriate, since the video clearly shows the now de-winged WRX prototype testing on the well-known - you guessed it - Mulholland Highway. Just like before, we're disappointed that the prototypes spotted testing don't appear to be as bold and beautiful as the WRX Concept that Subaru brought to this year's New York Auto Show. Nevertheless, we'll hold our final judgments until the camouflage is peeled away.
Have a look below to see (and hear!) the 2015 WRX running up Mulholland.

Subaru XV Concept is our first glimpse at the next Crosstrek

Subaru debuted a pair of Impreza concepts at last year's Tokyo and Los Angeles shows – one, a five-door hatch, the other, a sedan. But the Impreza range also includes the lifted Crosstrek, known as the XV in other markets. So at the 2016 Geneva Motor Show, Subaru presents our first official glimpse at the next-generation, high-riding Impreza, by way of this XV Concept. Details are few – what you see is what you get. The XV definitely has a more butch take on the sedan and hatchback concepts that came before it, in keeping with the Crosstrek's ethos. The concept rides on 19-inch wheels which surely won't make it to production, and we expect some sort of boxer four-cylinder engine to drive power to all four wheels. View 12 Photos All in, the XV Concept looks pretty good. But Subaru has a long history of making attractive concept cars that don't quite carry their beauty over to production. Even so, the current Crosstrek has a sort of rugged handsomeness to it, so here's hoping something similar happens when this concept eventually transforms into a production model next year. "Subaru XV Concept" Makes World Debut at 2016 Geneva International Motor Show Tokyo, March 1, 2016 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today unveiled the Subaru XV Concept at the 2016 Geneva International Motor Show. The Subaru XV Concept is a design concept car that embodies Subaru's next-generation DYNAMIC X SOLID design philosophy in a compact crossover model. Its compact body features Subaru's DYNAMIC X SOLID design elements, the powerful form of a crossover, and a quality feel beyond its class – previewing the design direction of the next-generation Subaru XV*. Main Features of Subaru XV Concept The front, sides, and rear are seamlessly joined in the DYNAMIC X SOLID surface structure, creating a three-dimensional and solid body that is a feature of Subaru styling. The dynamism is enhanced by well-placed character lines on the compact body shape. The design expression of "Enjoyment and Peace of Mind", the value that Subaru provides to its customers, is fully pursued within the limits of the compact crossover model body size. In the area of functionality essential to a Subaru car, excellent aerodynamic performance is teamed with the ample road clearance and luggage space required of a crossover vehicle, achieving blend of function and style.