Auto blog

Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

2018 Subaru Outback to show fresh new face in New York

The refreshed and facelifted 2018 Subaru Outback was revealed today, just ahead of its debut next week at the 2017 New York Auto Show. While not all new, the Outback gets a more aggressive appearance, improved ride and handling, and some new standard and optional equipment. Pricing hasn't been announced, but the 2018 Outback will go on sale sometime later this year. While there haven't been many changes to the overall body, the Outback's front and rear fascias have been updated to fall in line with the rest of Subaru's lineup. The C-shaped headlights and wide grille recall the new 2018 Subaru Crosstrek. According to Subaru, the shape is supposed to remind you of the boxer engine design, with the lights moving outward from the grille. The LED headlights are available with a feature that points them in the direction of the steering wheel. Limited and Touring models come with automatic high beams courtesy of Subaru's EyeSight safety suite. New cladding on the front is intended to better protect the body from dirt and rocks when soft-roading. There will be new wheel designs across the entire Outback range. 2.5i base and Premium models come with 17-inch wheels, while Limited and Touring models come with 18-inch wheels. All models except the range-topping Touring come with roof rails with retractable crossbars. The Touring comes with low-profile rails and detachable crossbars. Subaru claims improvements to the Outback's chassis and suspension provide a smoother, quieter ride than the current model. The brakes and the electronic power steering have also been retuned for a more linear response. Improvements to the CVT, the door mirrors, side glass, and wheel wells should help quell some road noise. There have been upgrades to the interior, including a redesigned center console. Backseat passengers now have access to two USB ports. New materials and colors will be available for both the seating surfaces and trim pieces. Subaru also says an improved air conditioning system will cool the cabin more quickly than before. The 2018 Outback gets the latest version of Subaru's Starlink infotainment system. That means Bluetooth phone and audio, Apple CarPlay, Android Auto, and a TomTom navigation system with three years of map updates in the top level models. The standard touchscreen is 6.5 inches, while an 8-inch system is an available option. Premium, Limited, and Touring models get over-the-air WiFi updates.

Subaru unveils catchily named WRX STI tS Type RA in Japan

We feel safe in saying it's time for Subaru to step away from the keyboard for a spell. The company just unveiled this new WRX STI tS Type RA in Japan, and while the car features all sorts of tricks to help it stand out from the rest of the WRX rabble, it also boasts a name that looks like the product of a good old fashioned QWERTY Hulk smash. Nomenclature aside, this WRX STI features a revised suspension with tweaked springs and dampers as well as a faster steering ratio, Brembo brakes and a front strut tower brace.
JDM buyers can pick between the ever-sexy (if loud) Tangerine Orange Pearl paint seen here, Satin White Pearl or Blue Mica. There's also available NBR Challenge Package, complete with a set of Recaro front seats, a few carbon fiber aero bits and 18-inch BBS forged wheels wrapped in Bridgestone Potenza RE070 rubber. How's that for delicious?
Subaru is only planning to crank out 300 WRX STI tS Type RA units, two-thirds of which will carry the NBR goodies.