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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

There's a 2017 Subaru Impreza hatchback, too

The heart of the new Impreza is the new Subaru Global Platform. It's a unique item, partially because it sees Subaru using terms we don't always associate with affordable C-segment hatchbacks and sedans. Agility – a phrase more often reserved for performance vehicles – is a big part of the new platform. The basic suspension layout hasn't changed dramatically, with struts in front and a double-wishbone setup in back, but Subaru is claiming a 50-percent reduction in body roll. The new platform, meanwhile, promises a 70-percent increase in body rigidity compared to the current car. In short, this should be a much more tossable Impreza. And a turn, a more tossable WRX. We likey. It will also be a more powerful car, too, although only just. The new 2.0-liter flat-four engine has been blessed with direct injection, boosting power up from 148 to 152 ponies. Like we said, only just. Subaru was cagey on transmissions, simply saying that "highline trims" would get a Lineartronic CVT with a seven-speed manual mode. View 11 Photos Like the current Impreza, the updated model will be offered in base, Premium, Sport, and Limited trims. We're taking particular note of the Sport, which gets 18-inch wheels, a unique suspension tune, and active torque vectoring. It should make for an entertaining package, although customers aching for something more comfortable should look to the nicely equipped Limited. The top-end trim adds a power driver's seat, eight-inch touchscreen, push-button start, a Harmon/Kardon stereo, leather upholstery, and 17-inch wheels. Subaru's awesome EyeSight safety system will also be offered, too. The 2017 Impreza goes on sale later this year, following this week's New York Auto Show debut. 2017 Subaru Impreza reveal. autoblog.com/new-york-auto-show Posted by Autoblog on Tuesday, March 22, 2016 Show full PR text SUBARU INTRODUCES ALL-NEW, U.S.-BUILT 2017 IMPREZA®; NEW GLOBAL PLATFORM DELIVERS MAJOR GAINS IN HANDLING PERFORMANCE, CRASH SAFETY AND RIDE COMFORT Sedan and 5-Door Styles New Subaru Global Platform Significantly Enhances Safety, Ride Comfort and Agility Award-Winning EyeSight®, Plus New Driver Assist Technologies SUBARU STARLINK® Safety and Security Features and Apps New Subaru Design Language Debuts 2.0-liter Boxer Engine with Direct Injection and Higher Performance First Impreza to be Built in U.S.

Subaru WRX STI vs. Audi S3 in compact AWD dustup

It's not every day that a Subaru and an Audi can be reasonably compared head-to-head; the two brands tend not to compete directly in their respective segments. However, the latest WRX STI and the S3 Sedan offer the perfect chance to find out if the working-class Scooby can beat its upper-crust competitor.
The UK's Auto Express gets behind the wheel of these two all-wheel drive performance sedans, or saloons as the Brits call them. Across the pond, both of them are rated at an identical 296 horsepower, but the Subaru edges out the Four Rings on torque. Like in the US, British buyers have to pay a little more to get the Audi, but it comes with a nicer interior and more brand cachet, if that means anything to you.
The video starts out with a fairly standard road test comparing the two of them back-to-back - all fairly subjective. But then Auto Express takes the trip to the drag strip, and the results there are much more conclusive. There's a definite winner when they cross the line, but you have to scroll down to see which of these turbocharged models with rallying heritage wins out.