1986 Subaru Brat Gl on 2040-cars

Auto blog

2014 Subaru XV Crosstrek Hybrid [w/video]

The butler announcing arriving guests to the hybrid party has just called Subaru's name, at long last. The XV Crosstrek wasn't even supposed to come to the US, but the 2014 XV Crosstrek Hybrid endows it with a suit tailored for our regulatory dress code, adding all that weighty battery goodness to the Impreza-turned-compact-crossover.
Subaru didn't want to say why it sent the XV Crosstrek to the hybrid party first, but the original car itself was an opportunistic play for the European market that has worked out surprisingly well over there and over here. In areas represented by the American flag it's doing about 4,000 sales per month and on pace to hit 50,000 units for all of 2013; that's just another happy chapter in Subaru's generally awesome year that sees it outpacing Volkswagen through the end of October, 347,890 units to 342,962.
The XV Crosstrek Hybrid is the opportunistic play for the 25 percent of Subaru buyers that will be looking for a hybrid as their next vehicle, so sayeth Subaru, and for those outside the fold who are determined to include the word "hybrid" in their purchase but also want some extra ride height, space and all-wheel drive.

2015 Subaru Legacy

Subaru has a problem on its six-starred hands, but you wouldn't know it at first glance. Sales are up; in fact, the Japanese automaker has recorded 28-straight months of increased sales in the United States, leading to the best first-quarter Subaru has ever recorded, and 2014 will almost assuredly be the seventh straight year it has posted improvements. So, what's wrong? The answer is simple, though clearly complicated to resolve. Sedans - specifically, midsize examples - have proven a tough nut for Subaru to crack.
The vast majority of those impressive sales statistics have come from just a few models, namely the Forester, Outback and XV Crosstrek. The Impreza continues to sell at a respectable pace, but it's telling that the XV, after just three years on the market, is already Subaru's third-best-selling nameplate, outpacing the aforementioned Impreza (on which it's based), its high-performance WRX sibling and the Legacy, which is now entering its sixth generation, having been first introduced way back in 1989. It's that last model we're examining today.
Despite the fact that the Legacy plays in a hotly contested market segment that includes such stalwart sales champions as the Toyota Camry, Honda Accord, Ford Fusion and Nissan Altima, Subaru's competitor registers as a barely visible blip on the radars of new-car buyers. Graphically illustrated another way, Toyota sells 17 Camry sedans for every new Legacy that Subaru moves.

Subaru Levorg: Forbidden fruit

For Subaristas, the Levorg needs no introduction. Fans of the marque have been begging Subaru of America (SOA) to bring it over here from the moment it was first introduced. First introduced in Japan a year or so ago, and now making its way across the globe, it is one delicious wagon that SOA refuses to let Americans taste. Why? Wagons don't sell in America, so they say (some Euro-brands might disagree with that). Plus they seem to think they have the wagon market pretty well covered with the Outback, Forester, and to a lesser degree, the Crosstrek. First a bit of history Unlike here in America, at least in recent years, a Legacy wagon continued to exist in other markets. At some point Subaru decided to also delete it from their global portfolio, and to replace it with the smaller, sportier and well-equipped Levorg. The thinking was that the Levorg would be more distinct from the Outback than a Legacy wagon, and would be less likely to step on the Outback's toes in terms of searching for customers; makes sense. Another point needs to be made: Subaru is selling at record levels. They just can't make them fast enough as they are constrained by lack of production capacity. That will improve soon as the next-gen Impreza will be built in their Indiana plant this fall once the Toyota Camry production moves out. So, at the moment, they don't need the Levorg to improve sales. Down the road that may be a different situation, but for now adding another model line would be tough and of little benefit. Why America needs the Levorg When Subaru introduced the current generation WRX they deleted the hatchback — which accounted for 50 percent of WRX sales. Needless to say WRX 5-door owners were outraged — and continue to be so. The Levorg wagon could be the perfect answer for these folks, as shares many parts with the WRX. In Japan it's available with a new 1.6L direct-injection turbo as well as the same 2.0L direct-injection turbo found in the WRX. Other markets, to date, only get the 1.6L engine. All Levorgs have CVTs, with the 2.0 versions getting the high-torque CVT found in the WRX CVT. The chassis setup, while a tad softer, is very close to that of the WRX. So it is definitely a car that's cut out for canyon-carving. It's also more upscale than the WRX, with an interior more akin to luxurious trim levels of the Legacy and Outback. In its defense Subaru has claimed that the budget did not allow for developing both the Levorg and a 5-door WRX.