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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

2015 Subaru Legacy to start at $21,695*

Subaru unveiled the 2015 Legacy at this year's Chicago Auto Show, and while the company was happy to tell us all about its new platform and features, it kept pricing a secret until now. The new all-wheel drive sedan arrives at dealers this summer with a starting price of $22,490, which includes its $795 destination charge, a $400 increase over last year's model with the CVT.
The Legacy takes advantage of a slightly larger, new platform, which Subaru claims is quieter. The 2.5-liter boxer-four-cylinder and 3.6-liter flat-six engines are carried over from the previous generation, but they see slight boosts in fuel economy. All models also now come standard with a CVT, and, of course, Subaru's Symmetrical All-Wheel Drive.
The range starts with the basic 2.5i trim at $22,490 that comes standard with more airbags than before and a 6.2-inch infotainment system with Bluetooth and iPod integration. The $24,290 2.5i Premium trim really improves things with standard dual-zone climate control, power driver's seat, leather-wrapped steering wheel, a 7-inch infotainment system and more. For $27,290, the 2.5i Limited adds a leather interior, 18-inch wheels, a Harmon/Kardon stereo, heated rear seats, fog lights, wood grain trim and more. A top-spec Legacy 3.6R Limited goes for $30,390 and comes with standard HID low beams.