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Subaru SVX to be resurrected with hybrid power?

Salt. Get the salt. A new report out of Australia is claiming that Subaru is working on a new SVX. Yes, seriously.
Now, this is not feasible for a pair of huge reasons. First, the demand for a two-door Subaru, as we've seen with the BRZ, has not been tremendous. Second, the original SVX was a pretty horrible seller. Could the world be ready for a revival, though?
According to an unnamed source that spoke to Motoring.com.au, the reborn SVX will be based on the Viziv 2 Concept that was shown at the 2014 Geneva Motor Show, but it will be a considerably more aggressive design, arriving as a low, wide shooting brake. According to the Aussies, the reborn SVX would ride on a new Subaru Global Platform, which will underpin the next-generation Tribeca, because of that platform's support for hybridization.

New Subaru Impreza coming for 2017, previewed by this concept

There's a new Subaru Impreza coming in late 2016, as a 2017 model. And while we don't know any specifics about Fuji Heavy's new compact, we know it'll look something like the concept seen here. Simply called the Impreza 5-Door Concept, this slick hatch makes its debut at the 2015 Tokyo Motor Show, and we're crossing our fingers that the next-generation production car shares a lot of this hatchback's design. Subaru says this concept hints at "the design direction not only of the new Impreza but of Subaru's future models as a whole." That's easy to see – the fascia wears an more heavily sculpted version of the brand's current design language. Slim taillights accent a petite rump, though we'll of course be interested to see how this design language translates to a four-door Impreza sedan, as well. That said, Subaru sort of has a habit of letting us down in the transition from showcar to production model. This is one company that creates gorgeous concepts, but then the final designs often leave us feeling a little flat. We'll have to wait until next year to know if that's the case with this slick new Impreza. For now, fingers crossed. Subaru "Impreza 5-Door Concept" Makes World Debut at Tokyo Motor Show 2015 Tokyo, October 28, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today unveiled the "Impreza 5-Door Concept" at the 44th Tokyo Motor Show 2015. The Impreza 5-Door Concept is a design concept car previewing the next-generation Impreza which is to be the first one of Subaru's next-generation strategic vehicles envisioned in FHI's Mid-Term Management Vision "Prominence 2020? announced in May 2014. While positioned as an entry model in the Subaru lineup, its compact body features a blend of bold expressions of Subaru's Dynamic & Solid design elements and a quality feel beyond its class – hinting at the design direction not only of the new Impreza but of Subaru's future models as a whole. Main Features of Impreza 5-Door Concept The front, sides, and rear are seamlessly joined in the Dynamic & Solid surface structure, creating a three-dimensional and solid body that is a feature of Subaru styling. The dynamism is enhanced by well-placed character lines on the 5-door style compact body shape. The design expression of "Enjoyment and Peace of Mind", the value that Subaru provides to its customers, is fully pursued within the limits of the C-segment body size.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.