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Subaru Germany sends off BRZ with 100-unit Final Edition

Both the Subaru BRZ and its Toyota 86 Sibling have been confirmed to have an impending second generation (well, confirmed before the pandemic), which means it's about time to start warmly saying goodbye to the current models. They deserve it, because although many will remember the sports cars for their lack of power, they should be remembered as affordable, sharp-looking, flickable sports cars with rear-wheel drive, manual transmissions, and an extremely fun chassis. As first reported by Motor1, Subaru Germany is sending the BRZ off with a limited-run Final Edition. To start, no, the Final Edition does not have any powertrain upgrades. In Germany, the 2.0-liter remains the same at 197 horsepower and 151 lb-ft of torque. A six-speed manual is the base transmission setup, while a six-speed automatic transmission will cost an extra $1,850.  The Final Edition improves where most of the other BRZ and 86 special editions have improved: handling. Subaru added Sachs shock absorbers and Brembro brakes with red-painted calipers. Surprisingly, the BRZ keeps its 17-inch wheels rather than adopting the available 18-inchers. The standard paint for the Final Edition is Crystal Black Silica, not picture here, but the WR Blue Pearl shown above costs the equivalent of an extra $109. And buyers will want to get the blue paint, because the inside has blue accents. The gearshift lever, door trim, instrument panel, and leather steering wheel all have blue stitching. The front leather-and-Alcantara seats are blue and black, while the rear seats are all black, and the floor mats have blue BRZ logos on them. A Final Edition interior badge notifies occupants of its special nature. The most significant part of this release is its limited availability. The Final Edition will be held to 100 units for the German market, which will have an instant collectible on its hands. Before destination, the list price will be the equivalent of about $43,800.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

2015 Subaru WRX and WRX STI configurator comes online

Subaru fans, get your clicking fingers ready - the configurator for both the 2015 WRX and the WRX STI are live on the company's consumer website.
With three trims of the standard WRX and two of the WRX STI available, customers can price out their ideal rally rocket. Aside from choosing a trim level, there's not a whole lot for dreamers to do here. A single interior trim (black) can be paired with a decent spectrum of colors. Each trim level only comes with one optional package, which ranges from $2,000 to $2,500 and includes some combination of navigation, a Harmon/Kardon stereo or push-button start. There are also a number of dealer-installed accessories available, as well.
Hop on over to Subaru's US consumer page, and start building your perfect road-legal rally car.