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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

2017 Subaru Impreza sedan spied for the first time

Subaru gave us a look at the attractive concept for the next-gen Impreza hatchback at the recent Tokyo Motor Show, but new spy shots present the opportunity to check out the production version as a four-door sedan. While camouflage makes the details harder to suss out, there are a few notable similarities. At the front, the concept's thicker grille and more angular headlights both appear present through the cladding. The shape of the A-pillar also looks alike. However, the visually interesting creases along the sides either aren't coming to production or are just very well hidden on this example. At the back, the taillight coverings suggest the C-shaped units from Tokyo might see production. In addition to the angular styling, the next-gen Impreza should see a mechanical overhaul by moving to Subaru's new modular platform featuring the company's more fuel efficient, direct-injected engine. Don't expect the brand's famous all-wheel drive to go anywhere. With production slated to move to the company's factory in Lafayette, Indiana, the latest Impreza should launch in the latter part of 2016 as a 2017 model. Hopefully we will get a better look at both the sedan and hatchback before then. Related Video:

2015 Subaru Forester tS Quick Spin

When Subaru invited me to Japan and the famed Suzuka racing circuit to drive its BRZ tS, there was more on the menu than sporting coupes. The STI buffet also included the Subaru Forester tS. If you caught my BRZ tS review, the Forester follows the same idea: modified for better, more precise handling but without any increase in power. As I shared in the first tS review, and with Subaru's news at the New York Auto Show, the company plans to increase the awareness of Subaru Tecnica International – STI – over the next five years. In the case of the BRZ tS, a similarly-conceived car is coming to the US in the next few years. Such is not the story with the Forester tS. The JDM-only product was on hand to drive as further proof of what STI can do, but not as a preview to an upcoming model for sale in America. Subaru execs wouldn't go so far as to rule the idea out completely, but there was plenty of wink-nudging admitting the limited market for something like the Forester tS over here. Firmly ensconced in the "forbidden fruit" category, then, I still thought it'd be fun to report on the hot-ish, wagon-ish Forester. This one's for the other car nerds like me. Driving Notes So, what's new on this tS? Basically STI made the Forester stickier and less prone to roll under high cornering load. The same type of flexible tower brace previously found under the hood of the WRX is used here, and "flexible draw stiffeners" connect the body to the front and rear subframes for added body stiffness. The braces incorporate a very strong coil spring, and add lateral stiffness with enough give to allow the tires to stay in perfect contact with the road surface. The tires in question are 245-section Bridgestones, riding on attractive 19-inch STI wheels, both increases from the 225-section tires and 18-inch wheels that come standard in the US on the Forester 2.0XT model. The tS also has a more-powerful Brembo braking package; handy when hauling a 3,600-pound vehicle down from straightaway speeds. Subaru benchmarked the tS versus other 'sporty' SUVs and CUVs, including out and out performance variants. (Japanese professional modesty prevented Subaru reps from naming specific names, but suffice it to say that the Germans were involved.) In terms of roll rates, yaw response, slalom time, g-force and more, the Subaru's tS package shows massive improvements versus the standard Forester, and holds up to the competitive targets too.