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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

Refreshed 2015 Subaru Impreza priced from $18,195*

It was just a few weeks ago that Subaru unveiled its refreshed 2015 Impreza with refinements like a tweaked front fascia, upgraded infotainment system, standard rearview camera, slightly better fuel economy and other goodies. The Japanese automaker has finally decided to tell us what all of this new kit costs, and it actually hasn't increased too much over last year.
A base model 2015 Impreza 2.0i sets back buyers $18,195 for the four-door sedan or $18,695 for the five-door hatch (*not including $795 destination and delivery on all models). All of those prices are $300 more than the 2014 model year.
Moving up to the Premium trim requires $20,995 for the sedan or $21,495 for the five-door and adds 16-inch wheels, heated seats, heated mirrors and a windshield wiper de-icer. The Sport Premium pack, offered exclusively on the hatch, goes further with features like body-color side sills, 17-inch wheels, foglights, and more for $20,995 with the five-speed manual or $21,995 with the CVT.

Subaru boosting US capacity thanks to strong sales

It is very, very good to be Subaru right now. The company is rolling, with its global operating profits increasing 21 percent last quarter. While part of that is due to favorable currency conditions, the simple fact is that Subaru is selling a hell of a lot of cars, particularly in North America. The company's North American branch is expected to hit its sales goal of 600,000 units per year five years ahead of schedule, after moving 570,000 units in the recently completed fiscal year (remember, the Japanese fiscal year runs from April 1 to March 31). Last quarter alone, Subaru NA saw a 12 percent increase in sales, significantly more than either the company's home market or the increasingly vital Chinese market, where sales declined by one and 14 percent, respectively. With such promising results, it's no surprise that Fuji Heavy Industries President Yasuyuki Yoshinaga announced plans to bump up production at the company's Indiana factory. Yoshinaga-san is pushing for annual capacity of 394,000 units by the end of calendar year 2016, Automotive News reports, adding that inventory levels in the US are too low. "If only we had more cars, we could be selling more," Yoshinaga told AN during a news conference. FHI's previous plans for the factory were much less aggressive. Originally, production would be expanded to 328,000 units by 2017, AN reports, with an eye towards a full 400,000 units per year by 2021. With 394,000 rolling out of the Lafayette, IN factory by next year, though, it's clear how keen Subaru is to take advantage of such strong demand. News Source: Automotive News - sub. req.Image Credit: Dave Umberger / Associated Press Earnings/Financials Subaru sales fuji heavy industries