New 2013 Brz Limited 6spd Man Navigation Push Button Start Spoiler Alloy Wheels on 2040-cars

Auto blog

Mark Higgins sets new Isle of Man record in Subaru STI

Subaru has done it again, setting a new four-wheel lap record around the 37.75-mile TT Mountain Course at the Isle of Man. Mark Higgins in a 2015 WRX STI rocketed through the country roads at an average speed of 116.40 miles per hour to circle the track in 19 minutes, 26 seconds, thereby beating his previous record of 19 minutes 56.7 seconds from 2011 in an STI.
According to Subaru, speeds during the lap ranged from as little as 30 mph to over 160 mph. The STI was mostly stock with the only major mechanical change being different springs and dampers to handle the course's famous bumps at such sustained high speeds. For safety, it also had a rollcage, racing harness, and fire suppression system.
"It was quite a lap we did today and I am really happy to have another record in the bank. The chassis of the new car is so much better it really allowed me to pick up time in each sector in the more technical parts of the course," said Higgins about the run in the Subaru.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

2015 Subaru Outback

"We like producing cars that are different." That's the company line trumpeted by several Subaru executives during the launch of the 2015 Outback - one of Fuji Heavy's most successful vehicles to date. Managing Editor Jeremy Korzeniewski accurately noted that while Subaru has never really found salvation with its mainstream sedans, it's the higher-riding, butcher offerings like the Outback and the Impreza-based XV Crosstrek that have been sales stars for the Japanese company. In 2013, for example, Subaru sold nearly three Outbacks for every Legacy it moved. And in 2014, the XV is on pace to outsell the Impreza upon which its based.
But Subarus have always been different, catering to unique customers that desire something a bit more special than your run-of-the-mill sedan or crossover. It's clearly worked, with Subaru having posted 30 months of year-over-year sales increases as of this writing. And even as the automaker's portfolio goes more mainstream, smoothing out its serially awkward styling and gunning for a larger market share here in the United States, that intrinsic Subaru differentiation is still baked in to each and every product.
It's that new Outback we're here to talk about today, a vehicle that's been comprehensively redesigned for the 2015 model year while not shaking up the formula that's made it successful since its inception in the mid-1990s, back when it (arguably) launched what we now know as the crossover utility vehicle segment. It's still plenty different - and plenty good, too.