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NHTSA investigating 33k Subaru Imprezas for airbag sensor flaw

The National Highway Traffic Safety Administration is beginning an investigation into an estimated 33,500 units of the 2012 Subaru Impreza because of a potential flaw with the sensor for the airbag system. The government agency has 26 complaints about possible faults with the Occupant Detection System for the front passenger seat, and this is the sensor that decides whether a person is an adult, petite, child seat or some other object and adjusts the deployment of the airbag accordingly. However, these reports allege that it was incorrectly turned off when someone was in the vehicle, which caused the airbag not to activate. Subaru put out a Technical Service Bulletin in May 2012 that attempted to address a similar problem. For now, this investigation is classified as a preliminary evaluation and is gathering more data about the potential problem to "assess the scope, frequency, and consequence," according to NHTSA. Related Video: INVESTIGATION Subject : Passenger Front Air Bag Suppression Date Investigation Opened: APR 10, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15012 Component(s): AIR BAGS All Products Associated with this Investigation Vehicle Make Model Model Year(s) SUBARU IMPREZA 2012 Details Manufacturer: Subaru of America, Inc. SUMMARY: The Office of Defects Investigation has received 26 Vehicle Owner Questionnaire reports involving the passenger frontal air bag in MY 2012 Subaru Impreza vehicles. These vehicles use a capacitive type Occupant Detection System, which is intended to classify the occupant of the passenger seat as either full sized, small stature, a child seat or other object. The reports allege that the Occupant Detection System, failed to operate properly and incorrectly suppressed (turned off) the front passenger air bag when the seat was occupied. In a frontal crash sufficient to warranty deployment, a suppressed air bag may increase the risk of injury to the occupant of the seat. Additionally, ODI notes that Subaru published a Technical Service Bulletin (TSB) No. 17-16-12 on May 29, 2012 to address conditions with the Occupant Detection System that can lead to suppression of the passenger air bag when the passenger seat is occupied. ODI is opening this this investigation to assess the scope, frequency, and consequence of incorrect air bag suppression and any connection that may exists to the TSB.

Subaru prices limited edition Hyper Blue models

In the market for a new Subaru BRZ or WRX STI but aren't interested in World Rally Blue or any of the other shades on offer? Prefer your car look like a very loud, boxer-powered smurf? Then get in line for one of the limited-edition Hyper Blue models. We've covered these two before, but now, Subaru has released the pricing details on the rare models. All 500, manual-only Hyper Blue BRZs will be sold for $28,845, or just $655 more than the 2016 BRZ Limited 6MT. If you prefer more power and an extra set of doors, the 700 special-edition STI demands $39,790, which is $4,300 more than the base STI, but $1,000 less than the range-topping Limited model. In addition to their paint, the Hyper Blue models add black alloy wheels – 17-inchers for the BRZ and 18-inch BBS-branded hoops for the STI – black badges, and black wing mirrors. In the case of the BRZ, the cabin even gets Hyper Blue accents throughout the cabin, including contrast stitching on the seats, shift boot, and emergency brake handle. Read on for the full press release from Subaru detailing the pricing and equipment options. SUBARU ANNOUNCES PRICING ON LIMITED EDITION 2016 SERIES.HYPERBLUE BRZ AND WRX STI MODELS Production limited to 700 WRX STI & 500 BRZ BRZ receives upgraded SUBARU STARLINK® Multimedia Rear Vision Camera now standard on BRZ Exclusive Hyper Blue exterior paint and interior trims Cherry Hill, N.J. - Subaru of America, Inc. has announced pricing on 2016 Series.HyperBlue limited edition BRZ and WRX STI models. Production is limited to 700 WRX STI and 500 BRZ cars for the United States. Vehicles arrive in retail locations this fall. The $38,995 Series.HyperBlue WRX STI brings exclusive Hyper Blue stitching to the standard Alcantara® seats, leather-wrapped steering wheel, manual transmission shifter boot, and console as well as carpeted floor mats with the traditional Cherry Red STI logo. The Series.HyperBlue WRX STI wears 18-inch BBS® Black Alloy wheels and black exterior badging as well as exterior mirrors. SUBARU STARLINK 7.0" Multimedia Navigation System comes standard on this trim with 9 Harman/Kardon® speakers and 440-watt amplifier. Powered by a 305-horsepower 2.5-liter turbocharged/intercooled BOXER engine, the WRX STI helped to pioneer the sport compact segment with a rally-bred drivetrain and Multi-Mode Driver Controlled Center Differential (DCCD) and Symmetrical All-Wheel Drive.

Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.