2013 Subaru Brz Turbo on 2040-cars

Auto blog

California adapts ZEV mandate with PHEVs for smaller automakers

California is the nation's largest market for zero-emissions vehicles with over 100,000 of them estimated to be on the roads there. The state's goal is to keep that number growing every year. To that end, the California Air Resources Board is now tweaking its rules in a way that might not boost ZEVs but could mean more plug-in hybrids for the Golden State. Jaguar Land Rover, Mazda, Mitsubishi, Subaru, and Volvo asked for an exemption to the state's zero-emissions vehicle mandate last year due to their relatively small development budgets compared to larger automakers. CARB denied their request but did craft a compromise, according to Automotive News. Rather than being required to offer a ZEV in the state, companies with an annual global revenue of less than $40 billion, like those in this group, may instead sell plug-in hybrids to earn ZEV credits. The companies aren't completely off the hook, though. If these plug-in hybrids don't earn enough credits, the corporations must buy them on the market to make up the difference. Automakers with popular electric models like Nissan and Tesla have made a big business through this trading system by selling their surplus to rivals. Tesla alone pocketed $51 million in the first quarter from this part of its business, according to Automotive News. The changes to the regulations also aren't set in stone, yet. CARB is meeting in 2016 and could adjust things further at that time. Related Video: News Source: Automotive News - sub. req. via Hybrid CarsImage Credit: Justin Sullivan / Getty Images Government/Legal Green Jaguar Land Rover Mazda Mitsubishi Subaru Volvo Emissions Electric Hybrid California zev credits zero emissions vehicle

Subaru Viziv Future Concept conceptualizes the future

Well, here's a rugged little thing. It's the latest in Subaru's Viziv series of concepts, unimaginatively called the Viziv Future Concept. But never mind the name, what we have here is a forward-thinking SUV that packs a new hybrid powertrain, downsized turbo engine, and reworked version of Subaru's Symmetrical All-Wheel Drive. That said, there's little to learn about these reworked systems, with Subaru's own press blast saying a whole lot of nothing about the new technologies found within the Viziv. Only the updated AWD system gets an explanation, with Subaru saying the "propeller shaft has been eliminated by mounting the single motor concentrically on the rear axle in a compact layout. In addition to AWD capabilities, a flat floor is realized for an expansive, comfortable interior space." What does the Viziv mean for Subaru? It's hard to say. Initially, this concept looks like a neat take on a next-generation Forester, but let's also remember that Subaru plans to re-join the three-row SUV segment soon with a proper replacement for the Tribeca. In any case, it's a tough-looking thing, and something we could easily see fitting in with Subaru's range of rugged all-rounders. Related Video: Subaru VIZIV Future Concept (world premiere) Subaru VIZIV Future Concept is a SUV-type concept model embodying the future vision of car development for "enjoyment and peace of mind" that Subaru wants to provide to customers. Along with a package of design features that motivate the owner to get out and get active, this car gives a look at next-generation technologies that will further enhance the reputation of Subaru for "enjoyment and peace of mind" in driving. Among them are the automatic driving technology resulting from the ongoing evolution of EyeSight, and the power unit combining a downsized turbo engine with a hybrid system. Subaru remains focused on providing cars that enrich the lives of customers, as the start of an exciting new chapter. The Subaru VIZIV Future Concept gives a glimpse at the future Subaru has in mind for the brand. 1. Design The design concept is "Subaru & Active Life". Giving concrete form to the Subaru Dynamic & Solid design theme, the design clearly shows the value of "enjoyment and peace of mind", while generating the urge to go out and actively discover the wide world. Exterior The body as a three-dimensional solid form is given a clear polished surface enhancing the impression of high density and sturdiness.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.