2013 Subaru Brz Premium on 2040-cars

Auto blog

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Subaru punches out 15 millionth Boxer engine

It's a small milestone for our favorite manufacturer of gold-wheeled, all-wheel-drive sedans and crossovers, as Subaru announced that it has built its 15 millionth Boxer engine – a mere 49 years after it installed a tiny, horizontally opposed, four-cylinder mill in the 1966 1000 sedan. The milestone engine powers something a good bit larger than the 1000, which was (ironically considering Subaru today) the brand's first front-drive vehicle. Today's boxer, the so-called FB25 2.5-liter four, was built for the current Legacy and Outback. The 15 millionth Boxer hasn't been the brand's only accomplishment in 2015. The company built its 14 millionth Symmetrical all-wheel-drive system just last month. Subaru has only been at its trademark AWD system for 43 years, and with sales going the way they are, it seems only a matter of time before the Boxer engine is surpassed. Related Video:

Subaru recalls 100K turbocharged models for fire risk

The Basics: Subaru is recalling a total of 100,127 turbocharged cars over a fire risk. The affected vehicles include the 2007 to 2009 Subaru Legacy and Outback, 2008 to 2014 Impreza, and 2009 to 2013 Forester. All of the cars are equipped with the 2.5-liter turbocharged four-cylinder engine. The Problem: The turbocharged vehicles have a faulty relay that could cause the secondary air injection pump to fail. If the relay fails, the pump would work continuously, possibly overheat, and melt, increasing the risk of a fire. Injuries/Deaths: None have been reported. The Fix: Subaru dealers will replace the defective secondary air injection pump relay at no charge. If you own one: Subaru will notify affected owners to schedule a fix. Owners can also call Subaru's customer service line at 1-800-782-2783 to confirm if their vehicle is affected. Related Video: News Source: National Highway Traffic Safety Administration Government/Legal Recalls Subaru Crossover Hatchback SUV Sedan