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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

2015 Subaru Legacy

Subaru has a problem on its six-starred hands, but you wouldn't know it at first glance. Sales are up; in fact, the Japanese automaker has recorded 28-straight months of increased sales in the United States, leading to the best first-quarter Subaru has ever recorded, and 2014 will almost assuredly be the seventh straight year it has posted improvements. So, what's wrong? The answer is simple, though clearly complicated to resolve. Sedans - specifically, midsize examples - have proven a tough nut for Subaru to crack.
The vast majority of those impressive sales statistics have come from just a few models, namely the Forester, Outback and XV Crosstrek. The Impreza continues to sell at a respectable pace, but it's telling that the XV, after just three years on the market, is already Subaru's third-best-selling nameplate, outpacing the aforementioned Impreza (on which it's based), its high-performance WRX sibling and the Legacy, which is now entering its sixth generation, having been first introduced way back in 1989. It's that last model we're examining today.
Despite the fact that the Legacy plays in a hotly contested market segment that includes such stalwart sales champions as the Toyota Camry, Honda Accord, Ford Fusion and Nissan Altima, Subaru's competitor registers as a barely visible blip on the radars of new-car buyers. Graphically illustrated another way, Toyota sells 17 Camry sedans for every new Legacy that Subaru moves.

Junkyard Gem: 1992 Subaru Loyale Wagon, with Budget Cargo Carrier

Before there was the Impreza, there was the Leone. Sold in the United States at first as, simply, The Subaru, the Loyale name appeared on the last few years of the third-generation Leones. Here's a final-model-year example of the Loyale wagon in a Denver wrecking yard, complete with rust, outdoorsy-activity-themed stickers, and interesting homebuilt plywood upgrades. These cars weren't quite as sturdy as their successors, but this one reached the magical 200,000-mile mark during its quarter-century on the roads and trails of Colorado. For some reason, there's a mid-1990s Mazda Miata M Edition badge on the tailgate. Some Colorado Subaru dealerships sell "Rocky Mountain Edition" option packages, so perhaps this was the Loyale owner's way of joining the exclusive club for owners of Subarus with snow-grooved floormats and ski-friendly roof racks. In keeping with that theme of homebrewed upgrades, this car has a plywood version of the roof-mounted cargo carriers so popular with local Outback owners. Sure, it's a bit heavy and the lack of paint reduced its lifespan, but it got the job done. The skinny twine holding the box to its plumbing-pipe mounts looks a bit scary; I'd hoped to see some hefty lag-bolts going through the roof's metal into the box's underside, but did not find any such hardware. Tailgating this rig would not have been advised. Inside, a sturdy wooden floor covers the rear-seat and cargo area. Just the thing for lots of bicycle parts or camping gear! It's those little details that make an installation like this work best. A tire receipt from last year shows that this car lived in even-more-Subariffic-than-Denver Boulder, and that it was still running and being maintained in the recent past. Unlike nearly all retired Subarus of this era that I see in Denver junkyards, this one has not a single cannabis-dispensary sticker on the dash (in stark contrast to, for example, this THC-saturated '84 GL wagon). None of that lung-capacity-destroying weed for this Subaru, no sir— just healthy outdoor adventures! You could still buy front-wheel-drive Subarus in 1992, but this one is an all-wheel-drive car with 5-speed manual transmission and 90-horse boxer-four engine. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Before Subaru pitched their wagons as outdoor-activity-enabling adventuremobiles, they were sold as practical family haulers.