Scion Xb 2008 2.4 L Automatic Transmision, White Color 1 Owner on 2040-cars

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Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going." We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S, nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini or Fiat 500, and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for. The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product. Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show, and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.

Toyota Pro/Celebrity Race Scion FR-S [w/video]

Toyota has been hosting its Pro/Celebrity race at the Toyota Grand Prix on Long Beach since 1977. The charity event, which has raised millions of dollars over the years, traditionally pits Hollywood celebrities against professional athletes (including race car drivers) on the full Grand Prix course in modified street vehicles. The short, sprint-style race is popular with the crowds as the amateur drivers race uninhibited - the result is an action-packed race with plenty of excitement and automotive... er... carnage.
Over the decades, the drivers have raced a variety of Toyota products including last year's front-wheel-drive Scion tC. But this year, Toyota announced at the Chicago Auto Show that the new rear-wheel-drive Scion FR-S would be stepping up to the plate. The good news only became better when Toyota Motorsports invited us out to Southern California's Willow Springs Raceway (the same circuit where the drivers train and practice) to be one of the first behind the wheel.
Driving Notes:

Scion FR-S recalled for key interlock problem

The Basics: Scion will recall 26,000 examples of the 2013-2016 Scion FR-S. The Problem: Some models with the automatic transmission might not have the connection for the key interlock. On these vehicles, it would be possible for owners to remove the key, even if the gearshift isn't in Park. This condition puts the coupes out of compliance with federal rules. Injuries/Deaths: "We are not providing specifics at this time," Scion spokesperson Cindy Knight told Autoblog. The company's announcement makes no mention of injuries or deaths. The Fix: Scion dealers will inspect the vehicles and connect the key interlock if necessary. If You Own One: Owner notification will begin in early March, according to Knight. More Information: Autoblog reached out to Subaru to see if there would be a similar recall for the BRZ. "We've confirmed with our Quality Assurance dept. that the BRZ does not have that defect, as the issue is related to the work conducted during pre-delivery service prior to sale," company spokesperson Michael McHale said. Related Video: TOYOTA RECALLS CERTAIN SCION FR-S VEHICLES TORRANCE, Calif., February 9, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 26,000 Model Year 2013-2016 Scion FR-S vehicles. In the involved vehicles, connectors for the automatic transmission key interlock on some vehicles may not have been connected during pre-delivery service prior to sale. If the delivery mode connectors are not connected, it is possible to remove the key in gear positions other than "Park", causing the vehicles not to comply with a portion of Federal/Canadian Motor Vehicle Safety Standard 114. This could increase the risk of vehicle rollaway and a crash. All known owners of the subject vehicles will be notified by first class mail and instructed to return the vehicle to a Toyota dealer to have the ignition key interlock function confirmed, and if necessary, delivery mode connectors connected at no charge. Information about automotive recalls, including but not limited to the list of involved vehicles, is subject to change over time. For the most up-to-date Safety Recall information on Lexus, Toyota and Scion customers should check their vehicle's status by visiting http://www.toyota.com/recall and entering the Vehicle Identification Number (VIN). Safety Recall inquiry by individual VIN is also available at the NHTSA site: safercar.gov/vin.