2014 Scion Xb on 2040-cars

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Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going." We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S, nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini or Fiat 500, and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for. The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product. Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show, and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.

Hi-po Toyota GT86 to get KERS?

We happen to like the Toyota GT86 - and, it of course goes without saying that the same applies to the Subaru BRZ and Scion FR-S, as well - just the way it is. Yes, that includes the standard 2.0-liter four-cylinder boxer engine and its 200 horsepower at 7,000 rpm.
That said, a little extra power never hurt anybody, right?
The most obvious way to add some punch to the GT86 would be with a turbocharger, and that has indeed long been rumored for an STI version of the BRZ. Will Toyota follow suit? According to Top Gear, the answer is no. Says GT86 chief engineer Tetsuya Tada, "I think 300bhp with a turbo and 200g/km of CO2 would be tasteless in this day and age. And a turbo would mean the loss of the GT86's uniqueness." Perhaps a bit harsh, but there you go.

Scion xB gets one more special edition

The Scion xB, which is apparently still a thing, has added a final special edition to its long-running list, with the new 686 Parklan Edition. It's limited to, you guessed it, 686 units. As is so often the case for these special editions, there's a unique paint color, decals, wheels, and nifty little trim bits. That's good news for the Brown Car Appreciation Society, as Scion has opted for a handsome Cocoa Bean Metallic paint that almost feels wasted on this aging box. The gloss black wheels, mirror caps, and tailgate handle all feature bright red accents, but it's the cabin where we really see big changes. The 686 has dictated an outdoorsy interior theme, with plenty of camo fabric and quilted finishing on the seat uppers. There are a couple of zippable pockets in the front seats, including a rather hefty storage area in the seatbacks, while the floor and cargo area are protected by 686-branded rubber floormats. The xB 686 Parklan Edition, which can only be had with an automatic transmission, will be priced at $20,480, with sales slated to begin today. Read on for the official press release from Scion. Scion Checks the Box With Final xB Special Edition Model September 28, 2015 TORRANCE, Calif. (Sept. 28, 2015) – As Scion's iconic box, the xB, ends its run, Scion is taking the road less traveled to a place where the mountains meet the streets. Scion has partnered with 686, the snowboard technical apparel company, to create the xB 686 Parklan Edition. Starting today, a total of 686 xB special edition models are available for buyers seeking a unique combination of fashion and function. It will be priced at $19,685, excluding a delivery, processing and handling fee of $795. The 2015 xB 686 Parklan Edition incorporates seats with the quilted patterning and modern cubist camo style reflecting 686's design influence. Gloss black 16-inch alloy wheels featuring the 686 stamped logo tie in with the black-out badges, side mirrors, rear license plate garnish and door handles. On the outside, the Cocoa Bean Metallic paint is accented with red lines in the front, rear and on the side mirrors to capture 686's brand. For added functionality on the slopes, there is an incognito driver's side zippered storage pocket and zippered seat back pockets. Each xB 686 Parklan Edition also comes with all-weather floor and cargo mats. Additionally, a custom INNO Cargo Box and Roof Rack system is available.