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2014 Scion tC with updated styling priced from $19,210*

Scion has released pricing information for a number of models, the most important of which being the updated 2014 tC that debuted at the New York Auto Show in March. The cost of entry for the tweaked coupe is now $19,210 with the standard manual transmission, or $20,210 if you'd rather the car did the shift-work for you (*both prices exclude the $755 destination charge). These numbers represent an increase of $485 versus the 2013 model with either transmission.
We have yet to drive the refreshed tC, but Scion says it ought to provide a much more engaging experience from behind the wheel. Automatic-equipped models now enjoy faster shift times with dynamic rev matching, and regardless of transmission, the tC is said to have improved handling dynamics thanks to reworked shock absorbers, stabilizer bar hardware modifications and retuned electric power steering.
In addition to the obvious re-schnozzing of the tC, other updates for the 2014 model year include a new standard auto display, featuring a 6.1-inch touchscreen, Bluetooth, HD radio and steering wheel-mounted controls.

Scion celebrates first 10 years with special edition models

As the story goes, Toyota's Scion brand was imagined up in someone's basement and then came to fruition in 2003 as a youth-oriented brand with a focus on delivering unique vehicles with an equally unique retail experience. A decade later, the brand has grown to five models, which will each be commemorated starting in June with a new Scion 10 Series edition.
In varying quantities, Scion will be offering the FR-S, tC, iQ, xB and xD with an exclusive package that will all come in the Silver Ignition exterior color. Aside from the paint, these cars will also receive Scion badges on the front and rear that are backlit with blue LEDs that illuminate when the car is unlocked. Silver seat belts and a solar-powered illuminated shift knob will help distinguish the interiors of these cars, but the iQ, xB and xD will stand out further from the outside with darker alloy wheels.
In total, just 10,000 Scion 10 Series models are planned, and each will be identifiable with a sequentially numbered badge inside the car. The redesigned 2014 tC will get the most of the special-edition models with 3,500 units, while other new models like the FR-S and iQ will be restricted to just 2,500 units and 900 units, respectively. The original Scion, the xB, will get 2,100 Scion 10 Series models, and the xD will round out the 10,000-unit run with 1,000 models being produced. Scroll down for the official press release.

Toyota preparing Scion-badged Nissan Juke fighter

As we've said on multiple occasions, the sub-compact crossover market is The Next Big Thing™. With that in mind, Toyota's lack of a competitor to the new breed of super-small, super-cute crossovers like the Nissan Juke, Honda HR-V, Mazda CX-3, and Jeep Renegade has been especially glaring. But as these photos show, the hole in the Japanese giant's lineup could soon be filled. Our spies captured this heavily disguised prototype testing in the deserts of the American southwest, signaling that Toyota is preparing to wade into the Nissan Juke's space by offering a tiny, but very heavily styled crossover of its own. Our spy photographers call the cute ute's look "aggressive," citing inspiration from the Toyota C-HR concept from the 2014 Paris Motor Show. Based on the meaty wheels and tires and what we can see through the camo, we're inclined to agree with their assessment. Underneath that sheet metal, we're told the new car rides on Toyota's new NGA platform. Like the Juke, a four-cylinder engine and continuously variable transmission will be on offer, although there's no telling whether Toyota will follow its rival's enthusiast beat and offer a six-speed manual version. What we find most interesting about all of this conjecture, though, is what it means for Scion, rather than its parent. Introducing a small crossover is the next logical step for Toyota's troubled sub-brand, and would serve as a delectable followup to the recently released iA sedan and iM hatch. Such a three-model lineup, when combined with the enthusiast-oriented FR-S, would transform Scion into a force to be reckoned with in the entry level space. Supporting this conjecture isn't too hard, either. As the spy photos show, this camo'd tester is being supported by a xB, the closest thing Scion (or its parent company, for that matter) have to a sub-compact CUV. It's unclear just when this new model will make its debut, but if Toyota hopes to make inroads into this popular new segment, this CUV will need to arrive before its extremely competent rivals can establish a solid foothold. Related Video: