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Scion teases mysterious sporty iM concept for LA show

Thoroughly cleansed of our time at the 2014 Paris Motor Show, we can now start looking forward to the next big show on the circuit (with all due respect to SEMA), the 2014 Los Angeles Auto Show. One of the earliest new cars slated for LA is this, the Scion iM Concept.
Now, these teaser images don't show us terribly much. We can see the headlights, foglights and wheels. The little information we can glean indicates that, based on the short hood and minimal space between the front door and front axle, the iM will be a very small vehicle. That said, a very low ride height (and Scion's own press release) claims this will be a rather sporty offering. The concept's nose and grille, meanwhile, bears some resemblance to Toyota's most recent stylings.
We'll have more when the iM Concept debuts in LA on November 19. Until then, check out the pair of teasers and the official press release, available below.

Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going." We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S, nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini or Fiat 500, and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for. The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product. Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show, and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.

Scion shows tC Release Series 9.0, Giants fans rejoyce

The timing is perfect. Really, Scion couldn't have done any better, unveiling the latest member of the Scion tC Release Series - number 9.0, a stylish black-and-orange looker - barely a day after the San Francisco Giants, whose color scheme is black and orange, won the World Series. Also, one day before Halloween.
The Scion's well-timed color scheme is the product of Jeremy Lookofsky of Cartel Customs. The company's styling treatment also includes the custom body kit and orange seatbelts.
The Release 9.0's two main performance enhancements include a center-exit exhaust and TRD lowering springs. Beyond that, though, the changes are largely aesthetic. Black wheels, accents and badges round out the exterior changes, while the cabin features orange contrast stitching on the steering wheel and seats and orange paint on the dash and shifter surround.