2011 Scion Xb on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Scion to offer redesigned xB for 2015, FR-S sedan in 2016?

The future of the Scion brand remains up in the air, with a report from a few weeks back that Toyota dealers with attached Scion franchises could drop the youth-minded brand without penalty, rarely a good sign. That report was contrasted, though, with a story out of Australia that claimed we'd see a four-door sedan based on the splendid FR-S's overseas sibling, the Toyota GT 86. Now, we're hearing that a revised xB, Scion's formerly lovable toaster, is on the way. What gives?
As for the new xB, the news comes from our friends at Edmunds, which cites an unnamed source, who claims a new box-on-wheels should arrive in 2015 as part of potentially larger push for the Japanese sub-brand. Aside from the original xB, which enjoys a strong cult following, and the FR-S, Scion has had fewer home runs than Prince Fielder's post-season.
"In the next two calendar years, we will have a blend of both upgrades to the products we have in the market and at least one new model," according to Scion's vice president, Doug Murtha, who spoke to Edmunds via phone.

Camaro ZL1, Toyota 86, and More | Autoblog Minute

We recap the week in automotive news, including a look at the 2017 Camaro ZL1, Toyota 86, and automatic emergency braking. Scion Toyota Autoblog Minute Videos Original Video toyota 86