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Scion FR-S Release Series 1.0 hits dealers with $29,990 MSRP

If you're familiar with Scion, you likely know all about the Release Series special editions, and back in April, the automaker showed us the first RS example of its FR-S coupe. At that time, we knew the price would come in somewhere "under $30,000," and while that's technically true, the final number is a whopping ten bucks below that $30k mark. Yep, the yellowest Scion can be yours for $29,990, not including $770 for destination.
Only 1,500 of the FR-S RS 1.0 coupes will be made, all fitted with TRD lowering springs, a quad exhaust system, TRD steering wheel, HID headlamps with LED running lights, a TRD shift knob, pushbutton start, black seats and, of course, that aero kit. The $29,990 price applies to cars that use the six-speed manual transmission. If you want the automatic, be prepared to shell out $31,090.
Scroll down for more details about the special Scion. And if the super-yellow coupe isn't really lighting your fire, you can always opt for its Subaru sister, in a lovely shade of blue.

Scion iM Concept bows, production version confirmed for US

Scion has officially pulled the covers off its iM Concept, which is, in reality, a slightly modified version of the Toyota Auris that is already sold outside the United States. It's also a model that is going into production for North America, says Scion, minus, we'd guess, a good bit of the overly aggressive ground effects bits, slammed suspension and oversize wheels. A production iM has been confirmed for the upcoming New York Auto Show, where Scion is also promising a second new production debut, as well. After a substantial lull in its new product cadence (barring the FR-S), it looks like Scion is once again intent on cementing its position as the entry point into the Toyota brand, promising three new models in the next three years. Scion tells us that iM's name is derived from the first letters of the words 'individuality' and 'modern.' More important details like price, powertrain and on-sale date should come later in 2015, but Scion has at least say it "anticipates that a price under $20,000 could make this car enticing to youthful customers," all of which makes it sound like the second coming of the Toyota Matrix to us. Feel free to read more in the press release below and gaze upon the concept in all its Incrediblue glory above. From Concept to Commitment - Scion Announces New Product Plans Production Version of iM Concept to Hit Showrooms Next Year TORRANCE, Calif., (Nov. 19, 2014) – Start planning that next adventure; a new ride is on its way. After revealing the iM Concept car today at the Los Angeles Auto Show, Scion announced that a production version of the versatile five-door compact hatchback will be coming to dealerships in 2015. Fans will get a first look at the road-ready, sporty ride – and another new Scion model – at the New York International Auto Show in April. "The two models we're debuting in New York next spring are just the beginning for Scion," said Scion Vice President Doug Murtha. "We plan to bring three new products in three years to our showrooms, offering a variety of exciting options for current and new Scion customers." As a test laboratory for Toyota, Scion attracts those with an independent spirit and desire to stand apart from the crowd. But many of today's consumers between 18-34 years old also value a degree of practicality to support their self-reliance and more mobile lifestyles. Faced with greater independence and less disposable income, they value fun and sensibility in a vehicle choice.

Scion Monogram Series luxes up FR-S, tC

Scion has had plenty of practice launching limited-edition versions of its cars, but the brand's ultimate special line is its recently introduced Monogram Series. First offered on the iQ last year, Scion is now adding this premium equipment package to the 2014 FR-S and tC, and both cars will be hitting the stage at the Detroit Auto Show next week.
The 2014 Scion FR-S Monogram Series will be limited to 2,000 units, and it will have a starting price of $27,400 (*not including the $755 destination charge). Standing as a $3,000 premium over the base 2014 FR-S, the Monogram Series brings plenty of extra goodies, including leather seats with Alcantara inserts, upgraded BeSpoke audio/navigation system, HID headlights and dual-zone climate control, to name but a few. Scion says the equipment in this package represents a $1,900 savings compared to a standard option list.
As for the 2014 Scion tC Monogram Series, Scion is only making 2,500 of these, and it will start at $21,400. That's an extra $2,190 over a base tC, but it also represents a $1,500 savings overall. The tC Monogram Series adds in features like the BeSpoke audio/navigation system, perforated leather seats, keyless entry and pushbutton start and upgraded materials on the center console lid and door panels.