2006 Scion Xa on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

2016 Scion iA First Drive

Leading up to our first test of the 2016 Scion iA, we're actually really excited to drive it. A string of "if A, then B" logic tells us this car ought to be pretty good. We drove the new Mazda CX-3 and loved it. The CX-3 is based on the Mazda2 platform. The Scion iA is a rebadged Mazda2, built in Mexico as part of Toyota and Mazda's joint venture. Following that line of thought, we should like this Scion a lot. And we do – mostly. Parts of the Scion iA experience feel a lot more Toyota than Mazda. Scion executives tell us that Toyota had a lot of influence in the engineering of the Mazda2, since in addition to being the iA in the US, the car will be sold as the Yaris in other markets. Unfortunately, that Toyota-ness comes through in the driving dynamics. The iA uses Mazda's 1.5-liter Skyactiv-G four-cylinder engine with 106 horsepower at 6,000 rpm and 103 pound-feet of torque at 4,000 rpm. On the canyon roads near Malibu, CA, we're putting pedal to the metal; uphill acceleration is unsurprisingly poor for a car with meager output numbers like these. Around town, 106 hp and 103 lb-ft is perfectly fine for the 2,385-pound iA. And it allows the car to return impressive EPA-estimated fuel economy numbers of 33 miles per gallon city, 42 mpg highway, and 37 mpg combined with the six-speed automatic transmission. Should you choose the six-speed manual, those numbers only drop to 31, 41, and 35, respectively. The six-speed stick is all Mazda, and we love it. You should choose the manual, by the way. The six-speed stick is all Mazda, and we love it. Gear throws are short and snappy, and the clutch has a nice weight and crisp action. Driving the manual iA back to back with the six-speed iM really points out that Mazda makes a far better manual transmission than Toyota. Great gearbox aside, on these canyon roads, we're feeling a bit let down. Never mind the acceleration issues, the iA just doesn't feel like a Mazda in the turns. Credit where credit's due: the steering is really nice, with a solid feeling on center and crisp turn-in and lots of feedback throughout the entire range of motion. But we're remembering the solid, planted feeling the CX-3 exhibited when we hustled it along the mountain roads of Arizona. And we aren't feeling it here in the Scion iA.

Scion FR-S Release Series 2.0 offers subtle sophistication

The 2016 Detroit Auto Show offers a chance to get a closer look at Scion's subdued FR-S Release Series 2.0. Toyota's youth-oriented branch is experimenting with a slightly more luxurious take on the FR-S. Just 1,000 examples will be made. The Release Series 1.0 showed Scion leaning heavily on the FR-S' sporty image with bright yellow paint, a lowered suspension, and quad exhaust outlets, but the 2.0 takes the opposite approach. The exterior wears a subtle body kit that features a discreet front lip and trunk lid spoiler. A nondescript light beige color called Lunar Storm isn't particularly notable, but at least the black 17-inch wheels lend a little aggressiveness. Inside, Scion keeps drivers warm and holds them tight in heated seats with upholstery that combines black Alcantara and light brown leather. The trim for the steering wheel, door panels, and much of the stitching matches this motif. The Release Series 2.0 also comes with luxury features like push-button start, dual-zone climate control, and HID headlights. Check out the limited FR-S in our gallery above. Prices for the Release Series 2.0 start at $30,305 (after $795 destination) with the six-speed manual or $31,405 for the automatic. SCION PAIRS SPORTS AND STYLE FOR 2016 FR-S RELEASE SERIES 2.0 TORRANCE, Calif., (Oct. 29, 2015) – Drivers of the 2016 Scion FR-S Release Series 2.0 will look better than ever in the most stylish version of the sports car ever offered. The new FR-S Release Series 2.0 comes with luxurious appointments and premium features, and with just 1,000 vehicles available, it's the most elusive and exclusive Scion Release Series yet. The interior creates the lap of luxury with heated seats in black Alcantara and leather with camel-colored accents. The same black and camel theme continues to the leather-trimmed steering wheel while the shift knob and parking brake lever are covered in black leather. Camel trim also appears on the door armrest and the upper door trim while the center armrest and knee pads are black. Camel accent stitching is prominent throughout the interior and embroidered on the dash insert is the release series badge, sequentially numbered from 1 to 1000. Additional luxury features include Smart key with push-button start, dual-zone automatic climate control and HID headlamps with LED daylight running lamps. On the outside, the Release Series 2.0 will make a statement with Lunar Storm paint and 17-inch forged alloy wheels.