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Scion celebrates first 10 years with special edition models

As the story goes, Toyota's Scion brand was imagined up in someone's basement and then came to fruition in 2003 as a youth-oriented brand with a focus on delivering unique vehicles with an equally unique retail experience. A decade later, the brand has grown to five models, which will each be commemorated starting in June with a new Scion 10 Series edition.
In varying quantities, Scion will be offering the FR-S, tC, iQ, xB and xD with an exclusive package that will all come in the Silver Ignition exterior color. Aside from the paint, these cars will also receive Scion badges on the front and rear that are backlit with blue LEDs that illuminate when the car is unlocked. Silver seat belts and a solar-powered illuminated shift knob will help distinguish the interiors of these cars, but the iQ, xB and xD will stand out further from the outside with darker alloy wheels.
In total, just 10,000 Scion 10 Series models are planned, and each will be identifiable with a sequentially numbered badge inside the car. The redesigned 2014 tC will get the most of the special-edition models with 3,500 units, while other new models like the FR-S and iQ will be restricted to just 2,500 units and 900 units, respectively. The original Scion, the xB, will get 2,100 Scion 10 Series models, and the xD will round out the 10,000-unit run with 1,000 models being produced. Scroll down for the official press release.

Scion to unveil new sedan in New York

Scion is on a mission to inject some new life into its struggling lineup. It unveiled a refreshed and rebadged Euro-market Toyota Auris as the iM Concept at the LA Auto Show in November, and is bringing it to market with that same nameplate. But that's not all: the youthful division from Toyota has just announced it's bringing a sedan join the production iM hatch on stage at the New York Auto Show in April. Although details are scarce, the close association Scion has drawn between the iM hatch and the new sedan suggests that the two could be related. The iM (like the Auris upon which it's based and the Matrix that came before) is already essentially a hatchback version of the Corolla sedan, which US buyers can find in Toyota showrooms. So whether the new sedan will be essentially a rehashed Corolla sedan, or something else entirely, remains to be seen. If Scion were to take a similar approach and bring over another Toyota model sold overseas, the new model could borrow heavily from the European-market Avensis or even Japan's Mark X. Whatever form the car ultimately takes, however, this will be Scion's first sedan, believe it or not. The brand has previously offered only hatchbacks like the iQ, xD and xB, and two-door coupes like the FR-S and tC. The latter, for what it's worth, shares its underpinnings with the Avensis. Scion says the new sedan and the iM hatch will "represent two of the three new models Scion will bring to market in the next three years," so expect one more to follow sometime in the near future. New Names and Bold Bodies Coming to Scion in 2015 First-Ever Scion Sedan and Scion iM on the way TORRANCE, Calif., (Jan. 7, 2015) – Like many others, Scion has a New Year's Resolution to debut an all-new body by spring. And not surprisingly, all eyes will be on its backside as Scion will be adding its first-ever sedan to its line-up. The new sedan will be introduced in April at the New York International Auto Show along with the all-new Scion iM. The iM is the official name for the production version of the iM Concept car shown at the Los Angeles Auto Show in November. Together, the two vehicles represent two of the three new models Scion will bring to market in the next three years aimed at independently minded 18-34 year olds. The trio will bring exciting options for Scion's younger customers looking for vehicles to support both adventure and sensibility.

Scion previews new iA sedan, iM hatch ahead of New York debut

Scion is preparing to revitalize its lineup with the debut of not one, but two new models at the upcoming New York Auto Show next month. That much we already knew, but now Toyota's more youthful counterpart has revealed teaser images of both. In one corner will be the Scion iM, a hatchback previewed in concept form at the 2014 LA Auto Show and based closely on the European-market Toyota Auris. In the other will be the Scion iA, which will be the brand's first proper sedan with an actual trunk instead of a liftgate. Though we'd generally call hatchbacks more practical than trunked sedans, Scion says the four-door iA will be more practical than the iM hatchback, and will be more aggressively styled as well. We'll have to wait a little longer to find out additional details, but Scion promises to reveal both at the end of this month before they make their live debuts in Manhattan. Related Video: Scion's Double-Take at New York International Auto Show World Debuts of Scion iM 5-door hatchback and Scion iA sedan March 18, 2015 TORRANCE, Calif., March 18, 2015 – One look at Scion won't be enough for guests attending the New York International Auto Show. It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015. The Scion iM is a 5-door hatchback that combines maximum versatility with a sporty design and a fun-to-drive experience. Meanwhile the Scion iA sedan is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics. The "i" in the models' names can stand for intriguing, individual, and easy on customers' income. The "M" reflects the hatchback's modern style and multi-faceted uses. Meanwhile the "A" for the sedan denotes the accommodating trunk and the aggressive styling. "We've been eagerly waiting for this moment and are excited to introduce our new Scions in New York," said Scion Group Vice President Doug Murtha. "Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand." About Scion Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion's goal was to offer products and processes that stand apart from the crowd.