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Andrew Gilleland is new VP of Scion, Murtha moves to Toyota

Scion is getting some fresh blood at the top as Andrew Gilleland (pictured above) becomes the new vice president to take over for Doug Murtha. Gilleland is no stranger to the division, and served as the national field operations manager early in the brand's launch. Murtha moves to take leadership of corporate strategy and planning for Toyota in North America. "Now it's Andrew's charge to spread the message of the style and value of the iM and iA, as well as a third new vehicle that will be added to the lineup," Toyota division group vice president Bill Fay said in the announcement. Gilleland moves up from being general manager of Toyota's central Atlantic regional office. He takes the reins at Scion at a potential turning point for the division. Sales volume for the year through August is down 22.1 percent to 32,691 vehicles, but some big changes are afoot. The long-lived xB is likely about to bow out, and the brand is launching two new products with the iM and iA. They're getting some celebrity advertising, too. Spy shots also suggest the FR-S might get a refresh soon. Plus, the third model Fay teases is expected to be a compact crossover, possibly with styling inspiration from the Toyota C-HR concept. Scion could get a big boost by having an entry in that booming segment. New Products, Previous Player - Scion Introduces New Vice President Andrew Gilleland Returns to Youth Brand September 24, 2015 TORRANCE, Calif. (Sept. 24, 2015) – In the early days of Scion, when xAs and xBs were flying out of dealers' showrooms, Andrew Gilleland was the National Field Operations Manager for the youth brand. He was responsible for working with dealers to ensure they embraced the new products and processes Scion offered. Now, Scion is entering its teen years, and Gilleland is back as Vice President of Scion, once again encouraging dealers to sell its new models and investigate new methods to attract young buyers. "Scion has sold nearly a million vehicles since I left in 2005 and I'm excited to be back leading this team," said Gilleland. "The iM 5-door hatchback and iA sports sedan arrived at dealerships earlier this month and the response has been great.

The last new Scion is this tC Release Series 10.0

"We're not dead yet!" That's the message Scion will send next week at the New York Auto Show when it takes the stage with its very last brand-new car, the tC Release Series 10.0. For its final act, the tC gets an aero kit by JDM designer Ken Miura, consisting of a front lip spoiler, new rocker panels, a lower rear spoiler, and a little wing on the deck. Blacked-out Scion badges and gloss black alloy wheels contrast against this tC's unique Barcelona Red paint. It's not all for show, either. The Release Series 10.0 includes TRD lowering springs and TRD-tuned dual exhaust. Inside, black and red pours onto the new seat inserts, and there's similarly-toned contrast stitching on the shift boot, parking brake cover, and steering wheel. Only 1,200 examples will be built, available with a six-speed manual or automatic transmission. The manual car will go for $23,985, and with the six-speed auto, add $1,150. It's all very fitting – Scion was introduced to the US at the New York show in 2002, and over the past 14 years, the tC was the brand's most popular car (and one of its longest-running). To commemorate the occasion, Scion will also show some of its most popular showcars, including the original 2002 BBx concept, 2009 iQ concept, and 2011 FR-S concept – the "Friggin' Really Sweet" car, if you recall. Scroll down for the official "Scion-ara" (yep) announcement. Related Video: Scion-ara Celebration at New York International Auto Show Includes JDM-inspired tC Coupe and Classic Concepts TORRANCE, Calif. (March 16, 2016) – Scion is not going away quietly. With a final Kei Miura-inspired tC Release Series 10.0, a display of some of its most impressive project cars, and cool swag, the Scion by Toyota booth is sure to be a flurry of activity at the New York International Auto Show, March 25 – April 3, 2016. It's only fitting that Scion closes its auto show history at New York since that's where it all began. Fourteen years ago Scion debuted its first concept vehicles and announced the new youth division for Toyota that would be a laboratory for experimentation and introduce new products and processes. That commitment to innovation carries through to the debut of Scion's final Release Series vehicle for the tC sports coupe, Scion's most popular car.

Scion to offer redesigned xB for 2015, FR-S sedan in 2016?

The future of the Scion brand remains up in the air, with a report from a few weeks back that Toyota dealers with attached Scion franchises could drop the youth-minded brand without penalty, rarely a good sign. That report was contrasted, though, with a story out of Australia that claimed we'd see a four-door sedan based on the splendid FR-S's overseas sibling, the Toyota GT 86. Now, we're hearing that a revised xB, Scion's formerly lovable toaster, is on the way. What gives?
As for the new xB, the news comes from our friends at Edmunds, which cites an unnamed source, who claims a new box-on-wheels should arrive in 2015 as part of potentially larger push for the Japanese sub-brand. Aside from the original xB, which enjoys a strong cult following, and the FR-S, Scion has had fewer home runs than Prince Fielder's post-season.
"In the next two calendar years, we will have a blend of both upgrades to the products we have in the market and at least one new model," according to Scion's vice president, Doug Murtha, who spoke to Edmunds via phone.