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Toyota Pro/Celebrity Race Scion FR-S [w/video]

Toyota has been hosting its Pro/Celebrity race at the Toyota Grand Prix on Long Beach since 1977. The charity event, which has raised millions of dollars over the years, traditionally pits Hollywood celebrities against professional athletes (including race car drivers) on the full Grand Prix course in modified street vehicles. The short, sprint-style race is popular with the crowds as the amateur drivers race uninhibited - the result is an action-packed race with plenty of excitement and automotive... er... carnage.
Over the decades, the drivers have raced a variety of Toyota products including last year's front-wheel-drive Scion tC. But this year, Toyota announced at the Chicago Auto Show that the new rear-wheel-drive Scion FR-S would be stepping up to the plate. The good news only became better when Toyota Motorsports invited us out to Southern California's Willow Springs Raceway (the same circuit where the drivers train and practice) to be one of the first behind the wheel.
Driving Notes:

Cosworth announces Power Packages for Subaru BRZ, Scion FR-S with up to 380 hp [w/video]

Cosworth stands on the list of the most famous engine tuners in the world with its DFV engine engine dominating Formula One for a time in the '70s. So when it teases plans to take on the FA20 engine from Subaru and Toyota found in the BRZ, Scion FR-S and Toyota GT86 abroad, our interest is indeed piqued. Cosworth is promising to take the 2.0-liter, four-cylinder boxer engine from its current 200 horsepower all the way to 325 hp and even 380 hp in a future track version through a series of staged Power Packages. At the moment, only the first stage is available that takes the mill to a potent 230 hp.
Cosworth says that its new strategy is to offer its upgrades in kits rather than individually so that it can be sure that everything works and fits when owners receive it. The Stage 1 Power Package emphasizes helping the FA20 breathe better and includes a nearly complete replacement for the stock exhaust system. There is a sports exhaust with four-inch, diagonally cut, polished tips and Y-shaped muffler, an overpipe front pipe with a spherical resonator and a new manifold header that is 22 percent lighter the standard unit. In addition to that, the kit comes with a software reflash, low temperature thermostat, Cosworth badge and plaque.
The stage one kit is available now, and stages two and three go on sale later this summer, according to its website. Autoblog contacted Cosworth for pricing information for the kits. We will update this story, if we hear back. The company also released a video showing off the exhaust upgrades. Scroll down to watch it and read the full release, below.

2014 Scion FR-S gets price increase, knee cushions [w/video]

There's not a lot of breathing room between the Scion FR-S and the Subaru BRZ - the two rear-drive coupes are about as close to badge-engineered as the auto industry gets in this day and age. In this case, that's not a terrible thing, though, since they're both so engaging to drive, but it does make for interesting comparisons when it comes to pricing and model year updates.
Late last month, Subaru announced pricing for its 2014 BRZ, which didn't get much more than the inclusion of Aha internet radio compatibility and a $25,595 starting price - just $100 more than the 2013 model's MSRP. A modest $25 increase in destination charges ($795) means that it starts at $26,390. For its part, Scion will ask $24,600 for a base 2014 FRS, plus $755 for delivery, for a total of $25,355. That means the Subaru is more still expensive, but it has more available equipment as well.
The 2014 Scion FR-S isn't getting many tweaks, but a couple of small changes - knee pads on both the transmission tunnel and the door panels around the speaker grilles and a new standard 6.1-inch touchscreen audio system - are appreciated. (Note: 2013 model shown above).