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2017 Toyota 86 brings new name and fresh face to New York

The Scion FR-S and Subaru BRZ seem unable to get away from their negative reputation online. The Mazda MX-5 Miata has no problem gaining fans that want an affordable sports car. However, the Toyobaru twins, which also offer attainable performance, can't seem to find a similar footing. The 2017 Toyota 86 has a new name, a fresh face, and a little more power. Even with the latest upgrades, the 2.0-liter boxer four-cylinder's 205 horsepower and 156 pound-feet of torque doesn't make it a powerhouse by modern standards. However, a naturally aspirated engine with over 100 horsepower per liter is still rather impressive in this price range. Toyota doesn't have details yet, but the company claims that new ratios for the six-speed manual transmission also offer increase the coupe's performance. Updated shock tuning and spring rates should sharpen the handling a little, too. View 12 Photos The 2017 86's aesthetics are very similar to the outgoing FR-S, but Toyota uses this opportunity to keep things modern. The coupe now has LED headlights and taillights. The new central intake that stretches along the front also looks more aggressive. If you're still not happy with the 86 or BRZ, which also has a facelift on the way, the good news is that a replacement is coming eventually. Fuji Heavy Industries P\president Yasuyuki Yoshinaga has confirmed twice that Subaru and Toyota have a deal to create a second generation model. They haven't set an introduction date, though. Related Video:

Scion shows tC Release Series 9.0, Giants fans rejoyce

The timing is perfect. Really, Scion couldn't have done any better, unveiling the latest member of the Scion tC Release Series - number 9.0, a stylish black-and-orange looker - barely a day after the San Francisco Giants, whose color scheme is black and orange, won the World Series. Also, one day before Halloween.
The Scion's well-timed color scheme is the product of Jeremy Lookofsky of Cartel Customs. The company's styling treatment also includes the custom body kit and orange seatbelts.
The Release 9.0's two main performance enhancements include a center-exit exhaust and TRD lowering springs. Beyond that, though, the changes are largely aesthetic. Black wheels, accents and badges round out the exterior changes, while the cabin features orange contrast stitching on the steering wheel and seats and orange paint on the dash and shifter surround.

Scion grabs Franco and Urkel in Weird move to sell iM and iA

Scion is prepping the advertising campaign for the new iA and iM and as so many automakers have done before, it's recruited some celebrity talent. It's choice of actors, though, is kind of strange. First, we have Mr. James Franco, star of This Is The End and generally weird dude. He pitches both the iA and iM, playing two different roles. While in the iA, he's James Franco The Actor, while the iM sees him shift into an "experimental artist." Along with talking about how strange it is that "someone so complex" would drive a "practical" car, Scion's narrator goes as far as admitting that it's kind of weird that the budget manufacturer was even able to scoop the Hollywood talent. The second spokesman, though, is even stranger. It's none other than Jaleel White, best known as Steven Q. Urkel from 1990s sitcom Family Matters. He stars alongside, um, Urkel (not to mention a rather annoying laugh track). In a rather weird spot that highlights the dual-zone climate control, White stars alongside a wax figurine of his iconic television character, even dropping one of his famous lines at the end. And finally, while this one doesn't have a celebrity endorsement, Scion prepared a third spot to support its new iA. Featuring a wacky waving inflatable arm flailing tube man, it's perhaps the weirdest of the three videos. We have Franco's video at the top of the page, while the Urkel/White spot and wacky waving inflatable arm flailing tube man clip are available below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Scion Brings the 'Weird' with James Franco and Jaleel White New Ad Campaign for Scion iA and iM Celebrates Everything Out of the Ordinary September 14, 2015 TORRANCE, Calif. (Sept. 14, 2015) – Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently. Now, actors James Franco, Jaleel White, and an inflatable tube man take the all-new Scion iM and iA for a spin in the brand's newest ad campaign, titled "Weird, Right?" This is the largest marketing campaign for Scion since the brand's launch in 2003. The wave of weird contains three :30 TV spots.