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Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.

2017 Toyota 86 Drivers' Notes | Fun, even with an automatic

The Toyota 86 is a car that enthusiasts begged Toyota to build for decades. It's small, lightweight and rear-wheel drive. Thanks to a partnership with Subaru that resulted in the BRZ, this stylish coupe hit the streets in 2012. In the U.S., the car was originally known as the Scion FR-S but was rebadged as a Toyota after Scion was axed last year. Along with a new name, the 86 received updated styling both inside and out as well as a revised suspension and a slight bump in power, at least for the manual models. This Hot Lava-colored car doesn't feature Toyota's slick six-speed manual. Instead it rocks a six-speed automatic with paddle shifters. While some enthusiasts may look down at that, automatics make up more than half of 86 sales. Still, the bones are there, and some people don't think the automatic is all that bad. Either way, we can't encourage enough people to buy these cars, as we want Toyota and Subaru to keep building them. Senior Editor, Green, John Beltz Snyder: When I first slid behind the wheel of the 86, I was surprised to see the gear selector and paddles. It's one of those cars that you don't think of as having anything but a manual transmission. Also, in an interior where all the controls and displays are underwhelming, a set of paddle shifters stands out as one of the few tactile objects in the cabin. I ended up using the paddles quite a bit, and found that I actually enjoyed using them, so much so that I'd actually consider opting for the automatic transmission were I to buy an 86. Despite shifts that aren't as razor sharp as they could be, the car's high-revving engine means that it still feels great to use. Riding an engine like this up to its redline, filling the cabin with noise, is the sort of thing that'll give you goosebumps. Being able to keep both hands on the wheel while shifting is a good thing for engagement in this car, based on my time with it. Plus, when I got stuck in traffic, I didn't have to wear out my left leg. The other brilliant thing about the Toyota 86 is its sense of balance. I loved the way it communicated its load distribution when cornering, whether on or off the throttle or brake. The fact that the nose of this car snaps right to where you want it when you start dialing in steering angle is satisfying. And its low stance and good view out the windshield make it really easy to place on the road.

Scion FR-S Release Series 2.0 offers subtle sophistication

The 2016 Detroit Auto Show offers a chance to get a closer look at Scion's subdued FR-S Release Series 2.0. Toyota's youth-oriented branch is experimenting with a slightly more luxurious take on the FR-S. Just 1,000 examples will be made. The Release Series 1.0 showed Scion leaning heavily on the FR-S' sporty image with bright yellow paint, a lowered suspension, and quad exhaust outlets, but the 2.0 takes the opposite approach. The exterior wears a subtle body kit that features a discreet front lip and trunk lid spoiler. A nondescript light beige color called Lunar Storm isn't particularly notable, but at least the black 17-inch wheels lend a little aggressiveness. Inside, Scion keeps drivers warm and holds them tight in heated seats with upholstery that combines black Alcantara and light brown leather. The trim for the steering wheel, door panels, and much of the stitching matches this motif. The Release Series 2.0 also comes with luxury features like push-button start, dual-zone climate control, and HID headlights. Check out the limited FR-S in our gallery above. Prices for the Release Series 2.0 start at $30,305 (after $795 destination) with the six-speed manual or $31,405 for the automatic. SCION PAIRS SPORTS AND STYLE FOR 2016 FR-S RELEASE SERIES 2.0 TORRANCE, Calif., (Oct. 29, 2015) – Drivers of the 2016 Scion FR-S Release Series 2.0 will look better than ever in the most stylish version of the sports car ever offered. The new FR-S Release Series 2.0 comes with luxurious appointments and premium features, and with just 1,000 vehicles available, it's the most elusive and exclusive Scion Release Series yet. The interior creates the lap of luxury with heated seats in black Alcantara and leather with camel-colored accents. The same black and camel theme continues to the leather-trimmed steering wheel while the shift knob and parking brake lever are covered in black leather. Camel trim also appears on the door armrest and the upper door trim while the center armrest and knee pads are black. Camel accent stitching is prominent throughout the interior and embroidered on the dash insert is the release series badge, sequentially numbered from 1 to 1000. Additional luxury features include Smart key with push-button start, dual-zone automatic climate control and HID headlamps with LED daylight running lamps. On the outside, the Release Series 2.0 will make a statement with Lunar Storm paint and 17-inch forged alloy wheels.